Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 272

Merchant Services Shipping Costs Retail Social Media 272

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Connect With Customers On A Personal Level. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

Social Media 237

Social Media Customer Retention Technology B2C 237

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 200

Customer Loyalty Customer Retail Shipping Costs 200

lateshipment

MAY 28, 2020

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). It costs as much as seven times more to acquire a new customer than to retain an existing one.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Groove

FEBRUARY 2, 2022

Implementation of customer acquisition strategies costs businesses a lot of time and money. This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Customer Acquisition Strategies.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Omniconvert

JULY 16, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 109

eCommerce Recommendation Marketing Blog 109

Retail TouchPoints

JULY 1, 2021

Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited. For example, California, Connecticut, and New Jersey — a recent entrant into the ‘fully legal’ category — all differ in their related advertising and marketing laws. Why does customer loyalty work?

Customer Loyalty 179

Customer Loyalty Customer X-cart Customer Retention 179

lateshipment

MARCH 15, 2021

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying with you! And if you are planning to just replace one customer with another, you are in for a shock! CAC includes the cost of marketing and sales.

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

lateshipment

JULY 17, 2020

Running re-targeting ads on social media could do the trick, but if you want to kick things up a notch, here are some techniques and tips to keep in mind. . Why focus on customer retention , and not just increasing the number of new visitors? That’s where re-targeting comes in. Maybe they simply need a reminder.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Wiser

NOVEMBER 1, 2023

Better ROI: Remarketing typically results in a higher ROI as the advertising spend is focused on customers who have already shown an interest in your products. Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

Algopix

OCTOBER 21, 2023

It requires data-driven decision-making and constant adaptation to market trends. Revenue by Traffic Source: Knowing where your customers come from (e.g., organic search, paid ads, social media) allows you to allocate marketing resources more effectively. A high retention rate is a sign of a loyal customer base.

Shipping Costs 119

Shipping Costs eCommerce Customer Retention Social Media 119

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 74

Marketing Customer Loyalty Customer Retention Social Media 74

Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. You can reach new customers, track your results, and manage your budget. It can help your ads build connections and trust with your market and ultimately increase your business. There’s nothing wrong with that approach.

PPC 195

PPC Customer Retention Social Media Recommendation 195

Kissmetrics

MARCH 29, 2018

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Omnisend

APRIL 26, 2021

Driven by giants such as Amazon and IKEA, 8 out of 10 consumers have now bought furniture online with help from things like hyper-personalized marketing, augmented reality, and the ability to contextualize potential purchases within their own home environments according to Emizentech. Social Commerce.

eCommerce 135

eCommerce Social Media Merchant Services Shopify 135

Omnisend

SEPTEMBER 9, 2021

We’ll help you better understand it, and learn how to put it all into practice to create a growth-focused marketing strategy. The Importance of Data-Based Marketing in Ecommerce. With less guesswork involved with data-driven marketing, you minimize the risks involved in your marketing decisions and can plan ahead with confidence.

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

Korona

MARCH 25, 2022

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. Social media engagement. Engage with customers on social media .

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

365 Retail

JANUARY 29, 2024

Retailers should leverage similar advancements, such as augmented reality, mobile apps, and personalized recommendations, to enhance the in-store shopping experience. Data-Driven Decision Making The success of sportsbooks is heavily reliant on data analytics to understand customer preferences and behavior.

Payment Services 52

Payment Services Social Media Retail Customer Retention 52

Retail TouchPoints

JUNE 23, 2022

Personalize Your Back-to-School Marketing. Personalization has been held up as the gold standard for ecommerce CX across the board, but the reality of customer demand for personalized experiences appears to be more nuanced. The takeaway here is to know your customer base so you know how much to invest in personalization.

Payment Services 268

Payment Services eCommerce Payments Retail 268

RetailMinded

SEPTEMBER 30, 2023

Next, we’ll explore the intricacies of customer engagement, from personalized marketing to fostering a sense of community. Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Then we’ll wrap it up and combine all the insights we learned. Let’s get into it.

Customer 96

Customer Retail Customer Retention Recommendation 96

Omnisend

JUNE 15, 2021

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . By doing so, merchants can reach out to customers with much more precision.

Merchant Services 78

Merchant Services Marketing Customer eCommerce 78

lateshipment

OCTOBER 30, 2023

Remember, a positive post-purchase experience can lead to increased customer satisfaction and loyalty, while a negative post-purchase experience can lead to customer churn. The answer is: on everyone — from marketing to sales, to operations and customer service.

eCommerce 130

eCommerce Shipping Costs Shipping Customer Experience 130

Smile.io

JULY 7, 2023

Increases customer retention Customer retention is the key to sustainable and long-term growth for ecommerce brands. According to our data at Smile.io , on average, the top 10% of customers spend 2 times more per order than the lower 90%. Blog Mike Rossi 2. Blog Jonathan Roque 4.

Customer Retention 86

Customer Retention Blog Customer Experience Jewelry 86

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

BigCommerce

SEPTEMBER 21, 2018

You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle. Then you’ll want to learn more about affiliate marketing. First, let’s define exactly what this form of performance-based marketing is.

eCommerce 344

eCommerce Customer Retention Payments Management 344

Kissmetrics

JULY 31, 2021

Realistically, not everyone who visits your website will convert to a paying customer, which is why we use a funnel shape. Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? Consider what you can learn from their landing pages, social media channels, and blogs.

Download 361

Download Social Media Subscription Customer 361

RetailMinded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Social Media 52

Social Media Customer Retention Subscription Retail 52

Kissmetrics

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. This list is a healthy mix of short-term and long-term KPIs, which is crucial to agile marketing. I recommend the SMART method for goal setting.

Customer Retention 283

Customer Retention Marketing Social Media Recommendation 283

Smile.io

OCTOBER 25, 2023

Launch your loyalty program in minutes LAUNCH A BRANDED LOYALTY PROGRAM FOR YOUR ECOMMERCE BRAND Get Started How to set up a loyalty program Through a Smile loyalty program , you can offer rewards, discounts, or other incentives as a way to acquire, engage, and most importantly retain customers. Engaging with your store on social media.

Shopify 72

Shopify Social Media Blog eCommerce 72

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. What is Customer Retention, and Why is it Important?

Customer 97

Customer Customer Retention Blog eCommerce 97