article thumbnail

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

article thumbnail

Loyalty Programs: Why and how do they work?

Optimizely

Neither do they need to have a brick and mortar store so that their customers could redeem their box clippings in person. Ecommerce and the rise of digital payment services made it possible for all businesses, big and small alike, to increase their customer retention and nurture their returning customers with loyalty programs.

Payments 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

article thumbnail

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

Kissmetrics

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. All marketers know that social media engagement is important. And the more they trust you, the more likely they are to become loyal customers. Lake Norman Surf Co.

article thumbnail

Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

Online shopping is gaining more momentum around the globe, with a growing number of new companies using social media platforms and marketplaces to launch their novelties. To meet the right customers, retailers use Facebook and Google ads that are personalized and highly targeted. Personalization in the data mining age.

article thumbnail

35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic.

eCommerce 183
article thumbnail

8 Organic Ways You Can Tackle Seasonal Sales as an Ecommerce Brand

Smile.io

Utilize your social channels. Any sale you’re having should be promoted on all your social media channels. Social media is where the majority of your customers live, so it’s the best medium to update them on your brand and products. You have a loyalty program for a reason: to increase customer retention.