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American Girl, the Home Depot and Victoria’s Secret Among List of 2023 Brand Experience Award Winners

Retail TouchPoints

These companies, and their award-winning strategies and campaigns, will be featured in more detail in an awards report, running later this June.

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Loyalty Programs: Why and how do they work?

Optimizely

Neither do they need to have a brick and mortar store so that their customers could redeem their box clippings in person. Ecommerce and the rise of digital payment services made it possible for all businesses, big and small alike, to increase their customer retention and nurture their returning customers with loyalty programs.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Consider the immersive 3D billboard Fortnite x Balenciaga launched in key markets to promote their partnership. Inflation and the threat of a recession are bringing discounts to the forefront.

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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Throw in soaring customer acquisition costs , high cart abandonment rates , and declining customer retention rates , and you start to see why the fashion retail sector is such a competitive and unforgiving industry. Some popular niches include streetwear, bridal wear, surf wear, outdoor sporting gear, and sneakers.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

While brands obviously want customers to love their products enough to buy from them time and time again, we know no customer is 100 percent brand loyal. Even your most loyal customers have other brands they love and those are the very brands with whom you should consider working. Have a Backend That Supports Your Initiatives.

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

You want every interaction to embody brand consistency and offer customer satisfaction. With the right strategy, your team can drive product sales and achieve more customer retention. EGO, a manufacturer of outdoor lawn equipment, sends their email subscribers announcements about upcoming deals.

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