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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Retargeting.

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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Retail TouchPoints

The new Snapchat Lens was developed by CGTrader and featured Fatboy’s latest line of outdoor furniture. The catalog-powered shopping Lens let Snapchatters “try out” furniture in their own settings and share those AR-enhanced pictures and videos with friends on the social platform.

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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

Harmon: We’ve done work for Rick Caruso , who has developed some of the popular outdoor malls in Southern California such as Palisades Village, Encino Marketplace and The Grove, and I learned a lot from him about how to create engaging experiences and keep people there. He’s also been good about creating scarcity.

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Richmond sausages roll out new £2.6m advertising push

TalkingRetail

marketing campaign including a TV ad, video-on-demand, outdoor posters, social media and in-store promotions. Richmond, the sausage brand, has kicked off a £2.6m advertising push Or just read more coverage at Talking Retail

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The Famous Grouse celebrates the outdoors with new campaign

TalkingRetail

Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”. The “Spend Time in Grouse Country” campaign is running across TV, social media, and merchandising assets for retailers, and aims to “enjoy their preferred moments and special occasions” either by the fire, outdoors, or with friends.

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