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[eCommerce Trends 2021] 6 Insights to Increase Sales and Customer Loyalty

lateshipment

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . eCommerce is growing (higher, further, faster). Hybrid (omnichannel) marketing is the future now.

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Analyze Your Customer Data. Image Source.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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How to Seamlessly Migrate Your Rewards Program

Smile.io

Your entire brand experience should work together to deliver the best customer experience possible. In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? This includes your product line-up, promotional campaigns, and loyalty program.

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Integrating Customer Loyalty with Yotpo and Zaius

Optimizely

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. Included in this integration are nearly a dozen pre-built campaigns to help marketers get started quickly.

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3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses.

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How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

SellBrite

Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to your products and your brand. What is a buyer persona? Demographics.

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