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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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Email Retargeting and Boosting Customer Engagement

Smile.io

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. With a comprehensive engagement strategy and loyalty programs that include personalized benefits, retailers can better meet customers’ needs and motivate them to stay engaged, even after the holidays.

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Behavioral Segmentation: How it Boosts Customer Engagement

Omnisend

Understanding customer behavior is essential for any merchant. The right customer data can help drive your buyers to make more personalized purchase decisions—and this is where behavioral segmentation comes into play. Omnisend’s studies have revealed that custom automation can yield incredibly high open and click-through rates.

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The Challenges of Operating eCommerce Subscription Businesses

ESW

Subscription programs can strengthen customer loyalty, reduce inventory risk, increase the lifetime value of each customer and boost ROI. The growth of subscription box services has been exponential over the past four years. It’s simple enough to manage 50 subscription orders each month, but what about 50,000?

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Top 5 Data Security and Privacy Best Practices in B2B SaaS

365 Retail

From contact information to credit card numbers, the amount of personal information that businesses collect from their customers has gone over the roof over the last few years. This means that business owners must always ensure that their customer data is secure around the clock. Let’s get started.

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