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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

PPC 113
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Kissmetrics

Customer acquisition is a huge pain point for many business owners. Your goal should be to put together a system that acquires customers almost on autopilot. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Customer 276
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Do it right, and you’ll have a customer for life. If you want to retain customers, you need the right onboarding system. How Does a Smooth Onboarding System Help Retain Customers? Customer retention isn’t just another vanity metric. Because loyal customers increase their purchases over time.

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How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. In addition, we use inbound marketing to engage new users to your eCommerce store and build an appealing website design to turn shoppers into customers. Our BigCommerce Services.

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How to Grow a Successful CRO Program

Kissmetrics

This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. CRO programs are essential to growth because they improve customer experience, conversions, and sales.

eCommerce 280
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The Nuts and Bolts of Scaling for Marketing

Omnisend

As the word gets out about your product, you’ll have to entice your leads to make a purchase — hopefully creating loyal return customers along the way. It’s a great way to ensure customer retention and keep your eCommerce store top of mind. When scaling for marketing , you should be designing a plan of action for all angles.

Marketing 142