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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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Omnichannel vs. Multichannel: How to Know the Difference

Omnisend

Many businesses use multichannel marketing since they can reach out to customers and send them information. However, those that use multichannel marketing run into problems: Style inconsistencies between channels. Frustrating customers since they need to use multiple channels. Miscommunication between channels.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. These key investments and opportunities include: Mobile experience.

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Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore

Forrester eCommerce

We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. So how can you effectively incorporate multichannel commerce into your strategy? What is multichannel selling? Wondering who should be using multichannel selling?

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

As digital commerce evolves, the importance of retailers in the advertising ecosystem is skyrocketing, and we want to empower this,” said Kya Sainsbury-Carter, VP of Global Partner and Retail Media at Microsoft Advertising in a post announcing the new capabilities. “