Remove Customer Remove Mobile Remove Search Marketing Remove Survey
article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Even the best gifts imaginable won’t sell as well as they could unless customers feel confident about access methods, delivery guarantees and fees.

SEO 258
article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. Mobile vs. Desktop.

PPC 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138
article thumbnail

Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Mobile is king when it comes to video advertising. In fact, mobile video ad spend has been greater than desktop since 2018. billion by 2025.

article thumbnail

Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent. Over the next three years, Home Depot plans to spend $5.4

article thumbnail

Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Attribution is the top trend that our survey respondents indicated interest in for 2022. 2022 State of Digital Marketing Survey Data.

article thumbnail

7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

For marketers, holiday season prep starts several months before customers start shopping. With customers starting to purchase gifts for the holidays so early, your best bet is to start ecommerce holiday prep for your brand over the summer. During the holiday shopping season, customers expect significant deals and promotions.