Retail TouchPoints

FEBRUARY 6, 2024

A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. What Brands Can Do With Google’s phase-out of third-party cookies set to begin in Q1 2024, acquiring customer information is about to become much more difficult.

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Recommendation Customer Hobbies Technology 297

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

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Webinar Consumer Marketing Consumer Goods 258

Retail TouchPoints

JUNE 3, 2020

COVID-19 has accelerated the contactless revolution: 84% of Americans ( 77% among global consumers) now expect to increase their use of touchless technologies to avoid physical contact for the remainder of the pandemic, with 55% ( 63% globally) planning to continue doing so afterward, according to a survey by Capgemini.

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Mobile Payment Services Technology POS 278

Retail TouchPoints

AUGUST 10, 2021

Contactless payments solve many of the pain points that have always been experienced by both retailers and customers. So what are some of the post-COVID benefits of these true contactless payment solutions for retailers and their customers? Benefits for the Retailer. Benefits for the Retailer. Reduced hardware costs.

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Payment Services Payments Customer Retail 306

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

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eCommerce B2B Toys B2C 158

Retail TouchPoints

OCTOBER 5, 2020

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. Another 24% were interested in same-day delivery and one-hour pickup windows, 14% wanted access to mobile scan-and-go and 12%. liked the fuel discounts.

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Shipping Costs Subscription Shipping Customer Loyalty 236

Forrester eCommerce

JANUARY 17, 2019

Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers. We have been wondering how much the move to cloud, mobile, and embedded machine learning or artificial intelligence will […].

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Management Mobile Customer Online Retail 335

RTP blog

JANUARY 9, 2019

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

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Omnichannel Multi-channel Customer Retention eCommerce 150

Elsner

APRIL 23, 2020

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. Shoppers Love Mobile Apps. Let’s dive in.

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Mobile eCommerce Customer Payment Services 90

Retail TouchPoints

JANUARY 3, 2022

To remain competitive — and capture as many online dollars as possible — retailers are prioritizing the customer experience and refining the purchasing journey, improving mobile and app capabilities, adding BOPIS (buy online, pick up in-store) and curbside delivery options, enhancing product page listings and more.

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Merchant Services Customer Retail Customer Experience 279

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

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eCommerce Social Media Consumer Improvements 150

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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Mobile eCommerce Retail Shopping Carts 150

Retail TouchPoints

MARCH 24, 2023

As a result, customer flow management is more important than ever as leaders seek to empower the customer, improve the employee experience and collect actionable data to potentially scale their business. Three years later, customers would rather not spend time in such close proximity to others if they can help it.

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Improvements Management Customer Banking 289

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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Customer Loyalty Customer Retail Shipping Costs 240

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

MARCH 31, 2021

This article examines how application programming interfaces (APIs) and customer identity and access management (CIAM) technologies are assisting retailers in building a more engaging, efficient and profitable future with their online presence. A recent survey by McKinsey & Co. Securing Customer Identities for Positive Experiences.

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Customer Reference Fashion Article 317

Optimizely

APRIL 7, 2017

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. But it’s critical that marketers make sure their app doesn’t obstruct their visibility into what customers are doing on other devices.

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Mobile Omnichannel Shopping Carts Channel 170

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. K eep bots out of your customers’ accounts and checkout.

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Merchant Services Customer Payment Services Social Media 297

Retail TouchPoints

JANUARY 31, 2024

The 2024 Connected Retail Report includes a survey of 1,012 U.S. This has clearly changed: the CI&T survey found that 71% of consumers expect all retailers to provide an equally impressive shopping experience, regardless of price. Will 2024 be the Year of the Mobile App?

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Shipping Costs Consumer Mobile Channel 264

365 Retail

AUGUST 17, 2022

In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of their waking hours. Undoubtedly, mobile has become an inextricable extension of the modern consumer and as such, has emerged as the heartbeat of relationship marketing.

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Mobile Customer Retail Games 65

Retail TouchPoints

AUGUST 11, 2023

In the past year, over half of surveyed consumers have felt confused or manipulated by tip screens, and 70% feel they’re being asked to tip too often. Business leaders need to know when it’s appropriate to ask customers for tips, and how much, or risk alienating customers who are fed up with the constant nudging.

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Consumer Payment Services Point of Sale POS 233

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. The question is whether retailers can overcome the “experience gap.” The Gen Z Factor.

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Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

JUNE 15, 2020

Consumer Pulse Survey conducted during the first week of June. When the Centers for Disease Control and Prevention (CDC) surveyed more than 4,000 U.S. Consumers have developed new shopping habits during the shutdowns, most notably a greater reliance on e-Commerce, contactless pickup and delivery and mobile payment methods.

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eCommerce Consumer Retail Payment Services 146

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Don’t stop mobile marketing ; 2.

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Mobile eCommerce Fashion Channel 150

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

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Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. More than 66% of U.S.

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Payment Services Social Media Subscription Channel 257

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. states introduced more than 160 consumer privacy-related bills in 2021 — retailers would be remiss to not use zero-party data to engage their customers. And with rising acquisition costs, retaining customers long-term is priceless. Zero-Party vs. First-Party Data.

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Customer Retail Information Consumer 237

Retail TouchPoints

MAY 12, 2023

” This year’s survey encompasses the opinions and behaviors of 2,020 U.S. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S. Indeed, the survey found that among Gen Z and millennials, 50% consider online experiences to be meaningful replacements for in-person experiences.

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Games Social Media Multi-channel Consumer 308

Retail TouchPoints

JULY 5, 2022

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%.

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Omnichannel Fulfillment Customer Retention Channel 277

Retail TouchPoints

APRIL 25, 2024

“This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey , as well as leverage these insights to unlock new levels of personalization and engagement for our customers and partners.”

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Technology Consumer Channel Marketing 246

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Beyond Window Shopping Business customers are consumers too, and they want things on demand and with the convenience of a one-stop shop.

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Subscription B2B Mobile Customer Experience 246

Retail TouchPoints

NOVEMBER 17, 2023

The Home Depot has one major advantage over competing retailers that keep much of their inventory in back rooms, where it’s invisible to customers and associates alike. That can negatively affect on-shelf availability and create frustration for both associates and customers.

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Improvements Fulfillment Operations Presentation 252

Retail TouchPoints

DECEMBER 26, 2023

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. In essence, poor visual representation can lead to a sharp drop in customer loyalty among baby boomers, putting retailers at risk of losing a substantial portion of this market segment.

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eCommerce Customer Loyalty Mobile Consumer 272

Retail TouchPoints

DECEMBER 20, 2023

The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved. Let’s begin the countdown… 5. Why it Matters: In 2023, we saw employee turnover reach record highs.

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Retail Supplies Merchant Services Social Media 263

RTP blog

NOVEMBER 10, 2017

The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep? It provides a real-time view of the customer experience. Talk about convenience.

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Customer Experience Technology Customer Mobile 150

Groove

OCTOBER 27, 2020

To help you get started, we're sharing 5 website design best practices to help you create a unique and engaging shopping experience for your customers. Optimize your design for mobile. Attract first-time visitors and engage existing customers by displaying a unique value proposition (UVP) on your home page. Conclusion.

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Improvements Mobile Web Design Shopping Carts 363

Sailthru

JANUARY 13, 2020

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

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Customer Experience Mobile Channel Other 60