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Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. They analyze their custom-made dashboards, seeking insights that will drive purchase behavior. They talk about hyperpersonalization.

Customer 252
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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. of carts remain un-purchased. Shopping Cart Abandonment Tips.

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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 370
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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. So in 1936, that store owner introduced a rolling cart to make shopping easier. They don’t.

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Top 11 Shopping Cart Abandonment Reasons for 2022 with Resolutions

Algopix

Nothing is more frustrating than potential customers abandoning their carts. But whether you are an online seller on Amazon, eBay, or even Walmart, you should segment and understand your target customers. Specifically, find out their top reasons for abandoning their carts. What You Need To Know About Cart Abandonment.

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How to Create Relevant Product Recommendations that Increase Sales

Omnisend

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Reach high-intent customers by narrowing your potential audience to reach the people who are most like your core customer base. Use Google Shopping, Search & Display Ads.

Customer 368