Kissmetrics

MARCH 19, 2021

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

PPC 287

PPC Marketing Social Media SEO 287

Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? Even create a customer avatar, if you can.

PPC 259

PPC Social Media Marketing Events 259

Kissmetrics

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

PPC 259

PPC Shipping Costs Marketing Social Media 259

Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Data can help identify users who have visited your website, live in your geographic location, or are existing customers. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks.

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PPC Information Marketing Social Media 277

Inflow Insights

AUGUST 4, 2021

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Here’s what we recommend: 1.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. Paid search advertising can be a huge boon to your business during the holiday shopping season, but it can be difficult to know exactly where to put your money to beat out competitors and maximize customer purchases. 10 Ways to Create a Killer Holiday PPC Strategy. But you can (and should!)

PPC 166

PPC Toys Gifts SEO 166

Kissmetrics

FEBRUARY 16, 2021

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

Customer Loyalty 269

Customer Loyalty Customer Shipping Costs Social Media 269

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

BigCommerce

MARCH 23, 2017

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. How Google Recommends You Optimize Your AdWords Campaigns. I recommend using both.

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PPC BigCommerce Recommendation Apparel 408

Kissmetrics

NOVEMBER 4, 2020

But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation? So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. To survive in the increasingly competitive luxury space and attract new customers, luxury brands must understand what the luxury consumer wants from a brand and how digital can help them get there. Understand the Luxury Customer.

Marketing 363

Marketing PPC SEO Magazine 363

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Con: The cost.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Kissmetrics

JULY 9, 2021

Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Here are what micro-influencers are and four ways to use them to gain customers.

Social Media 359

Social Media Travel PPC Recommendation 359

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. You don’t have time to run the business and still email every single customer after they purchase your product. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Groove

MARCH 11, 2022

From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. The first step to acquiring new customers is understanding who your target audience is. Utilize Paid Media Advertising. Identify Your Target Audience. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Kissmetrics

MARCH 23, 2021

A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Most social media platforms also provide metrics on your advertising results, so you get your money’s worth.

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PPC Social Media Reference Download 261

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298

PPC Recommendation Social Media Mobile 298

Groove

MARCH 23, 2020

We recommend creating at least 3 to 5 offers to begin with, and they can be adjusted as needed. We're looking to generate activity around the topic on social media so that we can pull in specific leads and establish ourselves as experts. Social Media. Measure your results. Figure Out Your Offer. Pay-Per-Click Ads.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

JULY 28, 2021

Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you. For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound.

Marketing 300

Marketing Social Media White Paper SEO 300

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. Social Media Marketing: How Should You Share Your Content? What Should You Write About?

PPC 417

PPC eCommerce Social Media Blog 417

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Groove

APRIL 4, 2024

Average order value (AOV) gives insights into spending patterns and suggests strategies for increasing per-customer revenue. Conversion Rate: An essential measure of efficiency, the conversion rate determines how well your store transforms visitors into customers. How Should I Read The BigCommerce Data?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Kissmetrics

NOVEMBER 6, 2020

million sellers fights for the attention of Amazon’s customers. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. Some prominent features include: SEO custom user roles SEO audit checklist Smart XML sitemaps Exceptional 24/7 customer support.

SEO 355

SEO Social Media Improvements PPC 355

Kissmetrics

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue.

Marketing 356

Marketing Social Media PPC Customer 356

Groove

APRIL 4, 2024

Sessions track the total number of visits to your site, reflecting your ability to draw potential customers. Lastly, the average order value (AOV) assesses the average dollar amount spent each time a customer places an order, highlighting opportunities to increase the value each visitor brings to your business.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Omnisend

MAY 12, 2021

For many merchants, it’s easy to focus on attracting new customers, with time for little else. It’s entirely possible for these merchants to take a look at customer lifecycle stages and only see the first few steps. But what is the customer lifecycle? What Are the Stages of the Customer Lifecycle?

Customer 97

Customer Merchant Services Omnichannel Social Media 97

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Algopix

FEBRUARY 22, 2024

Brand Control: Private labeling grants sellers full control over their brand identity and customer experience. By crafting unique branding elements such as logos, packaging, and messaging, sellers can differentiate their products and cultivate customer loyalty. What Are the 4 Types of Private Labels?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

SellBrite

DECEMBER 6, 2017

Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 1) Spread the word on social media. Don’t spread yourself thin by using all social media platforms.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. Google Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Kissmetrics

SEPTEMBER 30, 2021

Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. Social listening involves tracking brand and competitor mentions alongside industry conversations on social media.

Social Media 214

Social Media Blog PPC Marketing 214

Kissmetrics

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others. The influencer has already told your potential customer how great you are.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”. Here is an example of paid media on Twitter. Here is an example of owned media.

Social Media 271

Social Media Shopify Magazine PPC 271

Kissmetrics

JANUARY 27, 2021

From working out why they are outranking you and developing new blog post ideas to coming up with new product offers and marketing ideas for your social and PPC ads, spying on competitors can lead to some big wins. That’s not the only competitor outreach tool I recommend, however. Watch my video below for more information.

Marketing 275

Marketing Social Media SEO Recommendation 275