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New [eBook] Wiser’s Complete Guide to Omnichannel Merchandising

Wiser

While the functions of the two jobs can be different, some retailers are starting to bring them together to provide more consistency in their omnichannel offerings. . Here at Wiser, we’ve put together a complete guide to omnichannel merchandising. Get a sneak peak of our eBook in the excerpt below: .

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3 Reasons Your CEO Wants an Omnichannel Approach

GetElastic

While you may understand the business critical nature of selling to your market with an omnichannel approach, your CEO and the rest of the C-suite may not be there yet. The sooner you can begin the omnichannel conversation with your CEO, the better.

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The Case for Extreme Personalization

GetElastic

The ebook Extreme Personalization: Merchandising in an Omnichannel World describes seven new merchandising practices across all four “p’s” of marketing: product, place, price and promotion. Here’s an example of just one of the seven new merchandising topics the ebook describes: Product Customization. Year after year.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Joinn Bryan Beck and ecommerce experts from Amazon Business and Elastic Path as they discuss the key to delivering a smooth B2B omnichannel experience. Creating personalized product recommendations. Thirty-five percent of Amazon sales come from their machine-learned statistical models directed at product recommendation.

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From Browse to Buy: How Successful Sellers Leverage the (New) Path to Purchase

ChannelAdvisor

In today’s omnichannel world, your customers are… well, everywhere. Today’s omnichannel consumer paths are more varied and less predictable than they were a mere decade ago. Focusing on these key areas is a great start, but the recommendations above are just the tip of a very large iceberg. Overload Them With Options.

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ShipBob vs Red Stag Fulfillment: A Comparison of Top 3rd-party Logistics (3PL) Providers

Ecommerce Platforms

This is particularly important for ecommerce brands with specific needs such as Amazon fulfillment, cold storage, or omnichannel fulfillment. You could opt for simple warehousing, complete order fulfillment, or omnichannel fulfillment based on your needs. However, they do provide some unique fulfillment methods if necessary.

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7 Marketing Mistakes That Nearly Broke Me… Literally

Kissmetrics

When I launched my first ebook course on Quick Sprout, I couldn’t generate more than $30,000 a month. But when I released an ebook/training course (I no longer sell it), I was able to generate $650,000 a month from just 450,000 visitors during my peak. This has taught me to have an omnichannel approach to marketing. Conclusion.

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