Kissmetrics

JANUARY 31, 2022

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. The same strategies local businesses use just aren’t as effective. Don’t assume you need to tackle all of these strategies right off the bat.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

FEBRUARY 8, 2023

The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. In addition, consumers are more cautious about spending, making your ROI on paid ads less profitable than it was even recently. Three such strategies include: 1. Become active on social media.

Social Media 243

Social Media Retail Customer Retention Consumer 243

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising on Social Media. Google Shopping Ads.

B2B 347

B2B Social Media Merchant Services Reference 347

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Groove

SEPTEMBER 18, 2020

Having a strong social media presence is a core component to a successful inbound marketing strategy. Put your business at an advantage by leveraging social media marketing tools to drive more traffic, engage more users and increase conversions. Social Media Marketing Tools: Our Favorites.

Social Media 322

Social Media Recommendation Marketing Blog 322

Groove

JUNE 2, 2020

They also wanted to drive additional revenue using both paid advertising and inbound marketing with HubSpot. The company saw a 52% increase in organic revenue, 33% increase in organic visitors and 20% increase in paid conversions after working with our team. 11% increase in eCommerce conversion rate. Improving Final Draft's SEO.

SEO 243

SEO Improvements eCommerce Blog 243

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips. If you're just getting started with paid search, we recommend setting your schedule to 24/7.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Groove

JUNE 15, 2021

In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. Social media advertising is the fastest-growing segment of paid advertising, with spend expected to top $47.9 PPC Advertising on Social Media & Google. Integrate Paid and Organic Social Media. billion in 2021.

Social Media 221

Social Media PPC Improvements Reference 221

Ecommerce Platforms

APRIL 5, 2023

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? Why an Ecommerce Marketing Plan Is Important?

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

Groove

JULY 2, 2020

SEO, or search engine optimization, involves optimizing your eCommerce website to improve organic search rankings and drive more traffic to your site ? In this blog, we're examining paid vs. organic search and sharing common circumstances in which to leverage both strategies. Paid Search.

PPC 195

PPC SEO Recommendation eCommerce 195

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. See all customer and subscriber information within Klaviyo’s eCommerce CRM.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

ROI Revolution

APRIL 12, 2022

Paid Search Advertising. Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. Microsoft Bing comes in at 8%, followed by Yahoo!

Marketing 172

Marketing Social Media White Paper SEO 172

Groove

JANUARY 19, 2022

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Then this blog is for you! What Is The eCommerce Customer Journey? Mapping the eCommerce Customer Journey.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Groove

APRIL 28, 2021

If you're ready to partner with a digital eCommerce agency or are simply looking to learn more about website support, then you're in the right place! In this blog, we're sharing some insights into our website support services so that you know what to expect when working with an agency like Groove Commerce. eCommerce Strategy.

BigCommerce 284

BigCommerce eCommerce Design Recommendation eCommerce 284

CPC Strategy

MARCH 11, 2024

Privacy What’s Media Mix Modeling? Media Mix Modeling (MMM) is an analytical approach used to gauge the effectiveness of various marketing channels in driving sales and conversions. Media Mix Modeling is a powerful tool for marketers seeking to optimize their marketing investments. What Is Media Mix Modeling?

Channel 95

Channel Blog Social Media Marketing 95

Groove

APRIL 9, 2019

As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. paid, earned, shared and owned) strategies. Unlike paid marketing approaches, organic search benefits do not require an advertising budget. Create Blog & Other Relevant Content. Online Store SEO Tips. Link Internally.

SEO 285

SEO Live Chat Mobile Blog 285

Retail TouchPoints

OCTOBER 25, 2023

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. Many operate through social media platforms, with Facebook and Instagram being top performers. So how can brands effectively insert themselves into these conversations?

Social Media 286

Social Media Travel Apparel Clothing 286

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? businesses are relying on eCommerce revenue to make ends meet. businesses are relying on eCommerce revenue to make ends meet. eCommerce SEO.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing. Email Marketing.

eCommerce 256

eCommerce PPC SEO Social Media 256

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Organic reach is the number of people who see your content without paid distribution. Many people use social media solely for brand awareness.

Social Media 363

Social Media Blog Marketing Other 363

BigCommerce

JULY 27, 2018

Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. Earn Money Partnering with a World-Class Ecommerce Company. Join today to grow your revenue with the leading ecommerce platform. How Do Affiliate Marketers Get Paid? The consumer.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Ecommerce Platforms

FEBRUARY 27, 2023

Do you run an ecommerce business? The odds are you’re spending a lot of money on paid advertising. Stop spending a couple of thousand dollars per month on Google and Facebook ads, and your small eCommerce store won’t have any new business. Why Do You Need an Inbound Marketing Strategy? What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on paid social media marketing. 10 Tips for Engaging eCommerce Social Media Holiday Ads. Here’s what we recommend: 1.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Omnisend

MARCH 21, 2021

Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. It’s a great way to ensure customer retention and keep your eCommerce store top of mind. Social media marketing. Get My Copy. Email marketing. Influencer marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

NOVEMBER 8, 2021

Paid social media advertising can be a powerful tool for eCommerce stores. Bottom line: Before you dive into advertising on Facebook, Twitter, Instagram, Snapchat, or any leading social media platform, make sure you’re ready. What Is Paid Social for eCommerce? Why Is Social Media Advertising Important?

Social Media 111

Social Media eCommerce Shipping Costs Shipping 111

Omnisend

APRIL 30, 2021

If you’re selling goods online then one of the most effective methods is ecommerce advertising. This article will explain what it is, and how to avoid common ecommerce advertising mistakes. What is Ecommerce Advertising? The 6 Best Ecommerce Advertising Strategies. The 6 Best Ecommerce Advertising Strategies.

eCommerce 148

eCommerce Social Media Omnichannel PPC 148

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Marketing 361

Marketing Social Media SEO Workshop 361

BigCommerce

NOVEMBER 2, 2017

How to Drive Ecommerce Traffic and Convert Customers. Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! But, how exactly do you increase ecommerce traffic?

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Groove

NOVEMBER 19, 2021

To understand how these new features will impact the eCommerce sphere both today and in the future, we must look to the past. For the purpose of this blog, we will define the widespread public adaptation of purchasing goods and services through the internet as taking place in the year 2000. Early eCommerce. eCommerce on TikTok.

eCommerce 195

eCommerce Social Media Merchant Services Shopify 195

Ecommerce Platforms

NOVEMBER 17, 2022

Looking for a complete ecommerce checklist that will help you to grow your online business? You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. Keep reading to revitalize your ecommerce store! Look no further. 20 Best Ways to Grow Your Online Business.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Through a stellar content strategy. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? Table of Contents.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Omnisend

JANUARY 5, 2024

Today’s ecommerce website builders require no coding or design skills, so are perfect for beginners. And with most businesses gearing towards offering a digital-first shopping experience to their customers, websites are a crucial part of every marketing strategy. So as the first step, identify your website’s main purpose.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is Ecommerce Marketing?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

Groove

MARCH 2, 2022

SEO targets unpaid traffic rather than direct traffic or paid traffic. While most companies focus their SEO strategy around Google’s search engine, Bing and Yahoo have their own set of rules for how websites are judged and displayed. We hope this blog provided you with some insights regarding Shopify SEO standards and practices.

Shopify 195

Shopify SEO Merchant Services eCommerce 195

Omnisend

NOVEMBER 16, 2023

Reading Time: 9 minutes There’s a common belief that Wix is just for building general websites and isn’t suitable for ecommerce. Going far beyond simple design and blogging, selling on Wix is both viable and profitable for entrepreneurs. It’s fully equipped for ecommerce and supports both physical and digital sales.

Payment Services 97

Payment Services Shipping Costs Payments Books 97

Ecommerce Platforms

APRIL 5, 2023

Your Shopify store can attract customers without constant ad spend — all you need is to do a bit of research and create a blog. How does this work and how do you add a blog to your Shopify website? This platform covers most areas of business and it’s only natural most ecommerce entrepreneurs start their journey with Shopify.

Shopify 104

Shopify Blog Channel eCommerce Platforms 104

ESW

JANUARY 13, 2020

Content marketing isn’t the first strategy that most eCommerce marketers turn to when trying to drive traffic to their stores. Google Shopping and social media ads usually take precedence. That doesn’t mean paid ads are the best use of your marketing budget, though. Do this for every type of customer you have.

eCommerce 139

eCommerce Marketing Social Media Blog 139