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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events. These include up to 15 billion events and can reveal insights not readily available in standard explorations.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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The Future of Ecommerce in 2020 and Beyond

Algopix

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. If the competition is eating into your market share, offer special discounts or gifts to keep your online buyers loyal.

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Paid vs. Organic Search: Which Is Better For My Business?

Groove

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Why Focus on Email List Growth in Your Marketing Strategy? We often preach quality over quantity, and email marketing for eCommerce is no different. Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Back-In-Stock Notifications.

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