Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’
Retail TouchPoints
JANUARY 11, 2023
“As digital commerce evolves, the importance of retailers in the advertising ecosystem is skyrocketing, and we want to empower this,” said Kya Sainsbury-Carter, VP of Global Partner and Retail Media at Microsoft Advertising in a post announcing the new capabilities. “
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