Wed.Mar 13, 2019

PrestaShop Review: Is It The Best Open Source Ecommerce Platform?

Ecommerce Platforms

Are you looking for a free open source ecommerce platform to launch your online store? If that’s the case, then PrestaShop might be the solution for you. In this PrestaShop review, we’ll look at its features and answer the burning questions you have about this solution. Sounds good?

Consumer behavior in marketing – patterns, types, segmentation


How many times throughout the day do you make decisions? What should I wear today? What perfume should I put on? What am I going to have for lunch? If you think about it, we take many decisions every day without giving them much thought.

How to Manage Value Added Tax (VAT)


If you are an eSeller looking to expand your business internationally, you need to be aware of the impact of Value Added Tax (VAT) on your business. For US businesses, VAT is similar to sales tax, with one significant difference: in the US, sales tax is charged at the point of sale, and as a result, resellers are exempt from paying VAT upon purchase. Outside of the US, VAT is charged and collected during every point of the supply chain.

Is Amazon’s Project Zero Enough To Quell Counterfeiting Fears?

Retail TouchPoints

Amazon is taking major steps to silence one of the long-held criticisms against its marketplace: the prevalence of counterfeit products.

How Top-Performing Health & Household Pages Win on Amazon


Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen.

The Empowered Marketer: Greg Moore of Charlie Hustle


Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple KC heart design went viral when the Royals won the World Series in 2014, but the brand hasn’t slowed down since.

More Trending

Video Blog: Forrester’s Asia Pacific Managed Security Services Wave Identifies The 11 Most Important Vendors

Forrester eCommerce

CISOs in Asia Pacific must justify their spending and articulate the business value of often expensive investments in managed security to a largely non-security audience of executives.

Blog 188

Closing the mobile conversion gap with PWAs


According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email.

Mobile 137

Qualtrics X4 2019: What do Sir Richard Branson, Barack Obama, and Oprah Winfrey have to say about creating better experiences?

Forrester eCommerce

I was at Qualtrics’ X4 Summit in Salt Lake City last week. The two-day event featured a heavy-hitting mainstage line-up including President Barack Obama, Sir Richard Branson, Ashton Kutcher, Adam Silver, Oprah Winfrey, and dozens of breakouts about new developments across Qualtrics’ product line.

Events 164

Guest digital transformation with Carnival Corporation: Part 2 [video]


In this second video installment, discover how headless commerce can deliver frictionless customer experiences fast – for companies like Carnival with individualistic customer requirements.

Travel 129

From Lean to Green: Growing Your Customer List with Lead Capture Strategies


Lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is; you won’t be reaching people.

B2B 67

The “Crawl, Walk, Run” Approach to Managing Advertising Costs on Amazon


We’ve talked about the effectiveness of Amazon advertising and how your business can get started, but how do you manage the advertising costs to maximize your Return on Advertising Spend (ROAS)?

Commerce Cast for 1P Sellers: Overcoming Fulfillment Complexities


Does your company struggle with e-commerce fulfillment? If so, you’re far from alone. At ChannelAdvisor, we often hear from online sellers who are having a hard time juggling inventory levels, purchase orders, regional warehousing and more. It’s a lot to manage. And unfortunately, these are often the issues that get brands and retailers into trouble. Fact is, fulfillment operations are hugely complex. And the demands are getting more difficult by the day.

How to Reach Millennials and Gen Z: ShopTalk ’19

Blue Acorn

The youngest millennial is entering college, with the oldest nearing 40 years old. They spend less time watching TV and more time on YouTube, they prefer blogs over magazines, and of course, they’re savvy social media users. Most importantly, they’re in their prime spending years—making them a prime mark for bands and retailers. However, millennials are difficult to target. They make decisions quickly and move on to the next thing quicker than you can say “hello.”

News Cart for March 13th


Hello! We’ve noticed your News Cart temporarily abandoned you. Fear not: It’s back! We’re resurrecting our biweekly e-commerce news roundup to serve you even more business-related tidbits than you already consume.