Wed.Dec 27, 2017

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How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

Wiser

This is a guest article by Clement Ng, Customer Success Manager at Wiser. . Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products? How can you maintain a market value for your products when it feels like everyone is just in a race to the bottom?

Channel 89
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Holiday 2017: The fault in our stores

Steve Dennis

By all accounts this holiday shopping season looks to be pretty solid overall–perhaps the best since 2010. Aggregate sales will likely be up between 3.5% and 4.0%. E-commerce year-over-year growth will come in around 17%. Retailers’ inventories seem to be generally in good shape, which should allow most to deliver strong gross margin performance.

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7 of the Top Magento Extensions for Ecommerce Retailers

ecomdash

Magento is a robust ecommerce platform and Magento extensions help you run your operation more effectively and efficiently. Here are our favorites. Read more. The post 7 of the Top Magento Extensions for Ecommerce Retailers appeared first on ecomdash.

Magento 66
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How to avoid a sales slump after a busy period

TradeGecko

Most merchants know that busy sales periods like the holiday season or promotional periods are often followed by a sales slump. Without proper planning, this can mean lots of excess stock on the shelves, poor cash flow, and a myriad of other consequences.

Other 60
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Building a Foundation for New Payment Models

OrderDynamics

Building a Foundation for New Payment Models. The rise in new payment models is one of the most promising and exciting parts of being a retailer today. The vastness of opportunity is limited only by the ability to respond to it appropriately. From the rise in social commerce buy buttons to the “checkout-free” store models being ushered in by Amazon Go and Walmart Scan & Go.

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Dropshipping: The perfect complement to your fulfillment arsenal

Payoneer

Dropshipping is one of the best eCommerce shortcuts. With dropshipping, the retail store doesn’t stock the products they sell; instead the items are shipped directly to the customer from a third party. It’s a lifesaver for small businesses that are just getting started online and don’t yet have the resources to manage their production, inventory, and shipping in-house.

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Manager/Director Marketing, Demand Generation

ItemMaster

Demand Generation Summary ItemMaster is a Software-as-a-Service company providing manufacturers and retailers with products to create, manage, discover and consumer digital product records. We are back by Edison Partners and Chicago Ventures and led by experienced executives from marketing, retail, grocery and e-commerce. We are seeking a Manager/Director of Demand Generation to join our team to market to and compel consumer brand manufacturers and retailers to use ItemMaster for all their conte

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Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Kissmetrics

Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because…. Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.4% of search queries results in an AdWords click.

B2B 222
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Psychological Pricing Strategies For E-Commerce Retailers

Prisync

A fine-tuned p ricing strategy involves not only your competitions’ prices and your costs, but also your target audience’s motivations. Online consumers have an irresistible inclination to respond to certain types of online prices and this is what it is called psychological pricing. It is a strategic and tricky way to price your products to guide potential consumers when finalizing their purchasing decisions.

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5 Ecommerce Trends for 2018 & How to Capitalise on Them

Ecommerce Platforms

This won’t be just another trends article that brushes on speculations. I've read those too. And I agree- most of them make you wonder about how fast the industry is progressing. In this post, the focus won't be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.