Kissmetrics
APRIL 23, 2019
There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.
Ecommerce Platforms
APRIL 23, 2019
The beauty of ecommerce, you’ve got to admit, lies partly in digital prospecting and lead generation processes. Yes, that’s right. I know the competition might be intimidating at the beginning. Even the mere thought of standing up against established brands makes marketing seem like an entirely complicated ballgame. Especially for small enterprises with fairly limited budgets and almost inexistent online influence.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ecomdash
APRIL 23, 2019
We could talk all day about the differences between new customers and repeat customers, but really you only need to know two things: It costs 5x more to attract a new customer than to retain an old one. [ Source ]. Repeat customers spend 67% more than new customers. [ Source ]. The data doesn’t lie. What’s best for your online store is retaining your current customers and putting a system in place that turns new customers into old ones.
Prisync
APRIL 23, 2019
If you’re running an e-commerce business on Shopify, you might think about various ways to drive traffic to your Shopify store. But it’s important to know that there are three types of traffic you can generate, earned, owned and paid. In this post, we’re going to look at four strategies you can implement to ensure.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
ESW
APRIL 23, 2019
As large retailers like Amazon and Walmart push their digital customer experiences to the next level, smaller eCommerce companies must look for eCommerce solutions that will help them keep pace. Whether you are a brick-and-mortar store going digital or an established eCommerce store looking to scale, you need to find the solution that works best for you and your customers.
Forrester eCommerce
APRIL 23, 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Forrester eCommerce
APRIL 23, 2019
(With Dave Bartoletti and John Rymer) The biggest announcement out of the Google Cloud Next conference in early April was the general availability of its Cloud Services Platform but with a new brand name: Anthos. Anthos promises to help software delivery teams build and manage modern applications across multiple cloud platforms, including on-premises and public […].
Omnisend
APRIL 23, 2019
Ecommerce success in 2019 is about more than just throwing up a few ads. You need to give each and every customer an amazing experience in order to stand out. Yet according to Bain & Company research: 80% of CEOs believe they deliver an excellent service; while only 8% of customers actually agree. So how Read more The post 5 Ways to Use Email to Create an Epic Customer Experience appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
APRIL 23, 2019
Q1 is in the books. Alexa is HIPAA-compliant, the Amazon-Berkshire Hathaway-J.P. Morgan (ABJ) alliance now has a name — Haven — and the much-anticipated industrywide interoperability efforts got a huge boost with CMS’s proposed policy changes announced at the HIMSS conference. In the parlance of Bob Dylan. the times they are a-changin’. […].
SellBrite
APRIL 23, 2019
Deciding to start a business is the easy part. Figuring out how to raise capital, not so much. From building a website to buying inventory, business costs add up quickly. That’s why 40% of business owners turn to small business loans to finance their stores — to the tune of $600 billion in 2017. Here’s the thing, though. You, like many other sellers, might not want to go this route but feel like you have to in order to get your store off the ground.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 23, 2019
Inclusive design is good for business. I lay out the reasons why in my latest report, “The Inclusive Design Imperative: Win And Retain More Customers,” and explain how you can establish the foundation for it to take hold. Once you raise awareness of inclusive design and spark the desire in employees to do better, it’s […].
Wiser
APRIL 23, 2019
Are there ghosts haunting your shelves? No, not real-life ghosts: phantom inventory. Walk through the aisles and see empty shelves and out-of-stock products. Check the system and see that everything looks good. It looks like there is enough inventory in the back room and on the shelves to meet demand. But your eyes don’t lie. Something is off. . What’s wrong is called phantom inventory. .
Forrester eCommerce
APRIL 23, 2019
(coauthored by John Rymer) Top priority for Forrester’s C-suite Leadership Boards? Faster responses to customer issues and opportunities. Technology and marketing teams have raised their software delivery speeds but are slowed by other parts of the organization that decide and act more slowly. In the digital era, the first firm to grasp an opportunity has […].
FastSpring
APRIL 23, 2019
Your company is constantly looking for ways to grow your revenue potential and reach the next stage of growth. One viable strategy is to invest resources in international markets since cross-border ecommerce can boost sales revenue by exposing your software and digital products to a new cohort of international shoppers. But wait, before you dive head first into a new round of marketing strategy, you should be aware of one of the risks that come with cross-border sales: proper tax collection and
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
APRIL 23, 2019
CX leaders have successfully elevated and transformed the practice of CX over the past decade, but what’s next? This year’s CX Forum will focus on how to drive real, disruptive innovation. I recently caught up with one of our keynote speakers — Teresa Sperti, the outgoing Chief Marketing, Data and Product Officer at World Vision— […].
Salsify
APRIL 23, 2019
In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce platform. Salsify co-founder Rob Gonzalez explains how to concentrate your digital shelf.
OrderDynamics
APRIL 23, 2019
How to use Dropshipping in my Retail Business? According to Wikipedia, dropshipping is considered as “a supply chain management method in which the retailer does not keep goods in stock but instead transfers the customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.” We would define it as a retail fulfillment method which allows merchants to avoid holding stock in any given product.
Bronto
APRIL 23, 2019
Retailers should take time to build emotional connections with customers because it helps maintain customer loyalty, which then turns into additional revenue, says Steve Decker, the co-founder of Smile.io. And. The post Transactional to Emotional: Evolve Your Brand Experience appeared first on Bronto Blog.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Frooition
APRIL 23, 2019
Who Can join Amazon Brand Registry? Brand Registry is for sellers who are brand owners or manufacturers. It’s also open to distributors who have written permission from the brand owner to manage a specific product on Amazon. If you don’t fall into one of these categories, you won’t be able to join Amazon brand registry. Why Should Sellers Join Amazon Brand Registry?
Smile.io
APRIL 23, 2019
When a brand sets out to create a more loyal customer base, their first instinct is usually to introduce a loyalty program. While this will certainly help, it is only part of a broader strategy that will truly create loyalty.
Blue Acorn
APRIL 23, 2019
Traditionally, the only indicator for the level of quality of a health or cosmetic item was price. If something has a higher price tag, it must have better results. Social media completely upended this philosophy in the beauty industry, giving more power and information to consumers than ever before. With the abundance of user-generated content, customer reviews, and how-to videos, it’s easier than ever for shoppers to justify the price of products, or find cheaper—just as good of quality—altern
Onilab User Guides
APRIL 23, 2019
Magento is one of the leading e-commerce platforms and Salesforce is #1 CRM service for both small and big business. So what will you get if combine two industry giants? The answer: an ultimate tool for leveraging sales and taking better care of the customers. Magento and Salesforce: a closer look at both. Magento offers e-commerce entrepreneurs advanced functionality and high level of customization.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Expert insights. Personalized for you.
267 
Let's personalize your content