Onilab User Guides
APRIL 18, 2019
Marketing is great but you can’t be 100% sure your strategy will work unless you implement it. However, there is another surefire way to raise your sales, which is by consulting experienced Magento developers who know the tools and practices that work best. It doesn’t matter if you are just about to launch your store or are already an experienced online retailer.
ecomdash
APRIL 18, 2019
It’s an unfortunate reality, but ecommerce fraud and scams are becoming more rampant. Combating online fraud is something that all ecommerce business owners have to deal with at some point. That’s why it’s so important that you know how to spot it and protect your business. How can you prevent ecommerce scams? Let’s take a look at the most common types of fraud and some of the best tools to help prevent it.
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Dynamic Yield
APRIL 18, 2019
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue. The post The opportunity cost associated with forgoing your personalization plans appeared first on Dynamic Yield.
Forrester eCommerce
APRIL 18, 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions to Retail.” Recently, Claudia interviewed J.P. Gownder, VP and Principal Analyst on Forrester’s CIO team and an expert in automation technologies. Here’s what J.P. thinks retailers and brands should expect and focus on regarding automation in 2019.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Optimizely
APRIL 18, 2019
Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. They want a superior shopping experience wherever they are, whatever device they are using, and at the time that is convenient for them.
Forrester eCommerce
APRIL 18, 2019
The feedback on Consumer Marketing 2019 is rolling in: Attendees loved our focus on the direct-to-consumer (DTC) challenger brand trend, why consumers are responding so positively, and how traditional brands can learn from these up-and-comers. In fact, the audience was so engaged with the content and speakers that questions kept coming in long after the […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
APRIL 18, 2019
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […].
GetElastic
APRIL 18, 2019
Previously published on LinkedIn. Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights?
Webbula
APRIL 18, 2019
By: Webbula and Zembula Email marketing remains an extremely useful communication tool and is widely used in a variety of industries. Year after year, email continues to prove itself as. The post How to Improve Email Deliverability and Get More Engagement appeared first on Webbula.
Bronto
APRIL 18, 2019
Let’s take a break from the customer acquisition grind to talk about the most cost-effective way to increase customer lifetime value: A post-purchase email campaign. It costs about 7x more. The post Increasing Customer Lifetime Value with Post-Purchase Email Campaigns appeared first on Bronto Blog.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Smile.io
APRIL 18, 2019
Did you know that 90% of customers actually like to receive personalized communication from the brands that they shop with? The trick is actually delivering the personalized value they’re looking for.
Onilab User Guides
APRIL 18, 2019
Here’s a thought. If you own an online store, you don’t need an app. You actually never needed one. So don’t feel bad if you never came around to develop an app while everyone else in your market built something for themselves. 99% of the time it would be a waste of time, money, and developer skills. Here’s why. Your Customers (Secretly) Hate Your App.
Dynamic Yield
APRIL 18, 2019
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue. The post The opportunity cost associated with personalization appeared first on Dynamic Yield.
PERQ
APRIL 18, 2019
The post Manage Your Digital Marketing Better appeared first on PERQ.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
APRIL 18, 2019
So you have your product ready to sell online. You think it's incredible, you know people are gonna love it, and you're visioning your goods flying off the e-shelves. But, before you do anything, you’ll need to decide how you’re going to sell it and where. Do you really need to spend money better used in other areas of your business, building a new website?
RTP blog
APRIL 18, 2019
By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization. To understand how connected urban development and retail are, look no further than the bankrupt retailer, Sears. Sears first rose to fame in the 1920s, when Americans living in cities outnumbered those living in rural areas for the first time.
OrderDynamics
APRIL 18, 2019
The Omnichannel Glass is Definitely Half Full in Germany | Austria. Germany is known for a lot of things. I mean, just think of schnitzel or the greatly-loved beer. But when it comes to omnichannel, are retailers in Germany and Austria keeping up with the rest of the world? The OrderDynamics Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of retail omni-channel offerings.
Sailthru
APRIL 18, 2019
“What makes email marketing exceptional?” sounds like a rhetorical question, or one that can only be answered in a vague, subjective way. Still, we can answer it, thanks to Sailthru’s brilliant Strategy & Optimization team. The team has created a benchmarking tool that quantifies the millions of emails we send every single minute.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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