Mon.Feb 17, 2020

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RSA Conference 2020: What’s On My Risk Management Wish List

Forrester eCommerce

Waiting for the RSA Conference is a bit like counting down the days until Christmas. And RSA with a full conference pass is the security and risk version of the Toys “R” Us Big Toy Book but better– my only limits are good time management, a realistic assessment of logistics, and a pair of comfortable […].

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Flat eCommerce Design: Consider These Factors

Groove

Web design has slowly caught up to what the world of print design considers "good design." Although it's not easy to spot whether something new is a trend or a fad, you'll soon realize why fads inherently fade away. Following eCommerce design principles results in a timeless web design that works for your online business and increases conversions. With a flat eCommerce design, the content speaks for itself.

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How Data Literate Are You? Build A Curriculum of ACES

Forrester eCommerce

How data literate are you? Is your team? Is your organization — that is, everyone in it? It’s not enough to create and distribute reports and dashboard if decision makers don’t know how to interpret them or apply them to their business contexts. What is a book if you don’t know how to read? Or, […].

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Amazon Dropshipping – Is This Risky Business Model Worth It?

My Wife Quit Her Job

This post will break down the pros and cons of Amazon dropshipping and why making money this way is inherently risky and not a good long term business model. Having been in ecommerce since 2007, I’ve seen many popular ecommerce business models crash and burn. And through all of the years that I’ve been doing this, one lesson always rings true.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Augmented Reality (AR) Headsets: My Experience with FORM Swim Goggles

Forrester eCommerce

Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more given the complexity of swimming and consuming data at the same time. At least now, it takes more of my mental capacity. I daydream less. Seeing data in real time changes my behavior. When you […].

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What We Can Learn from Omnichannel Statistics for 2020

Omnisend

It’s that time of year again: the 2020 Omnichannel Statistics Report is live! This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different. With the rise of SMS marketing across the ecommerce industry, including among our own marketers, Read more The post What We Can Learn from Omnichannel Statistics for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

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50 Online Business Ideas: Product Ideas You Can Sell Online

A Better Lemonade Stand

Looking for realistic online business ideas you can get started now? Check out this roundup of 50 product ideas you can sell online. The post 50 Online Business Ideas: Product Ideas You Can Sell Online appeared first on A Better Lemonade Stand.

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Consultancies Are Reinventing Their Service Model For AI

Forrester eCommerce

Even as the power of AI technologies grows, getting business value from AI-enabled projects still eludes most firms. AI adoption requires outcome-based design, and a multidisciplinary approach. This challenges traditional service models. Service Providers Are Both Shaping AI And Being Transformed By It When we evaluated AI consultancies both globally and in Asia Pacific for […].

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Selling on Instagram: Where products and people connect

TradeGecko

Since its inception, Instagram has been the network of choice for digital brands. Across niches, it’s proven to attract, sell to, and make cult-like followers out of customers.

Customer 109
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Coronavirus’ Impact On Tech Market Is Likely To Be Limited In Time And By Country — For Now

Forrester eCommerce

It is still too early to map out the full impact of the coronavirus (or COVID-19 as it is now called) on the global economy or on global tech markets. The disease has not yet run its course or been contained in China, and it could still pop up and spread in other countries. There […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Email Retargeting: 5 steps to a breakthrough marketing strategy (+ stats & examples)

Email Audience

Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing approach. 46% of marketing professionals think that retargeting is the most underused marketing strategy. Image source. There are many forms of retargeting, email retargeting being one of them.

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7 tools you should be using to get more sales through your e-commerce site

Omniconvert

Ecommerce today is huge. With 25% of adults in the US regularly shopping online, this gives you an idea of. The post 7 tools you should be using to get more sales through your e-commerce site appeared first on ECOMMERCE GROWTH Blog.

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How BaaS Helps Brands Navigate the Complexities of eCommerce Taxes

ESW

eCommerce brands come in all shapes and sizes, but there’s one thing that never changes: No matter how big or small you are, every online store needs to collect and pay taxes. Depending on what you sell and where you sell it, these might be sales taxes or import taxes or other duties. You might be required to pay corporation tax, too. Getting compliant with tax obligations is seldom straightforward.

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Did M&M’s in-the-moment ads win the Oscars?

Profitero

M&M’s bet on glam over game this year, opting for ad time at the Oscars instead of the Super Bowl. Following a five-year absence, the candy brand returned to the red carpet, airing six 15-second commercials designed specifically for the Oscars. The campaign highlighted the brand’s limited-edition “messages” packaging, featuring M&M’s fun-loving animated candy characters acting as though they were aware of what just happened during the live TV broadcast.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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IR Top 1000 Retailer Achieves Digital Advertising and Omnichannel Revenue Growth

ChannelAdvisor

The following case study features an omnichannel retailer that leveraged the ChannelAdvisor Managed Services team to grow its digital marketing and in-store revenue — with a strong return on ad spend. THE CLIENT . The world of e-commerce is rapidly evolving — and this ChannelAdvisor customer decided to evolve with it. . This specialty retailer is an IR Top 1000 company that tossed the old playbook long ago and built its brand reputation on a unique store concept, attracting consumers across a di

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Three key areas of mindfulness to ensure eCommerce success

PFS

2020 continues to be an extremely turbulent and disruptive time for the retail sector, with ongoing economic and political uncertainties placing online brands under increasing pressure to remain competitive and retain loyal customers. To do so, online brands should be listening to the wants and needs of customers and acting on this information to not only strengthen existing relationships, but also to develop new ones.

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How to Get a Bank Statement for Your Amazon Store

Payoneer

If you’re an Amazon seller, you may be required to provide Amazon with a bank statement for your store. Payoneer’s Store Manager makes it easy to download this statement. Here’s how. First, sign in to your Payoneer account, click on Activity and go to Store Manager. Stores Not Yet Added to Store Manager. If you need a bank statement for a store you haven’t yet added, click Add Store and follow the onscreen instructions.

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Shopping Cart Abandonments: An $18B Opportunity

Dynamic Yield

Effectively Reduce Abandonments at Every Step of the Customer Journey. The post Shopping Cart Abandonments: An $18B Opportunity appeared first on Dynamic Yield.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Customer Loyalty - It's Not For Sale

iQmetrix

You cannot put a price on customer loyalty, you have to earn it. Although loyalty discounts are a piece of the puzzle, they do not conquer complete customer loyalty.

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Your Complete Lavu POS Review for 2020

Ecommerce Platforms

Want to run the perfect restaurant? Then you’re going to need some help. After all, there are a lot of different things that you’ll need to perfect in your restaurant company, from managing orders, to dealing with inventory. While there are plenty of POS (Point of Sale) tools on the web today that can assist with back-end business management, few are specially designed for the restaurant owner.

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Data in Retail: How to Increase Shopper Traffic & Sales

retailnext

The retail industry is something that will never disappear and will only continue to evolve in an effort to keep up with consumer needs and developments in technology. In any retail segment, increased sales and satisfied customers remain the ultimate end goal. However, consumers have access to information and products from across the world, so no matter what your business’s niche is, you will likely always have competition from somewhere.

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