Fri.Dec 29, 2023

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How to Define and Measure KPIs for an Advertising Campaign

Digital Doughnut

Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to launch sales of its products and initiates advertising with the goal of “sales” — this is logical and natural. However, just as accounting transitions from a notebook to a huge Google/Excel spreadsheet, advertising also needs to move from basic sales acquisition to broader and more amb

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NPS US Benchmarks 2023: Fewer Brands Show Improvement

Forrester eCommerce

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

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Consumers could return $82.1B worth of holiday merchandise, survey finds

RetailDive

To address the rising cost of returns, 44% of retailers have increased return or restocking fees, according to CBRE and Optoro.

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2023 Bowl Season’s Pop-Tarts & Food Bowl Games Are Underway

RetailWire

The college football bowl season of 2023 marked the continuation of unique post-game celebrations involving food items.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Help for Mediocre Writers

Practical eCommerce

To David Perell, writers and readers are thinkers and doers. The post Help for Mediocre Writers appeared first on Practical Ecommerce.

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BlendJet’s Portable Blender Recall Involves Nearly 5 Million Products

RetailWire

BlendJet Inc., a reputable name in the industry, has announced a recall affecting approximately 4.8 million portable blenders. These blenders were previously sold in prominent retail outlets such as Costco, Target, and Walmart. This recall follows an alarming number of reports regarding malfunctions, including blades detaching, overheating, and in some cases, even fires.

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Bluesky Releases Internal Video and Music Player and ‘Hide Post’ Feature  

RetailWire

Bluesky, the decentralized, invite-only social network built on open-source protocol, announced that it is expanding its offering with a new integrated video and music player for links as well as a new "hide post" feature.

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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work. With the growing popularity of the ‘athleisure’ trend, brought on by a renewed focus on both comfort and style, sneakers and sportswear look set to dominate retail for years to come.

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‘Streamflation’ Is Becoming the New Streaming Norm

RetailWire

As we witness a major change in the entertainment landscape, the biggest names in streaming services have marked 2023 with extensive changes to their pricing plans, especially their ad-free bundles.

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The San Diego Auto Show Returns for 2023

RetailWire

This weekend, San Diego will be brimming with automotive enthusiasm as the San Diego International Auto Show rolls into town.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Archetype Acquires Cheddar News From Altice USA

RetailWire

Archetype, a prominent media company run by private equity firm Regent LP, has recently acquired the business news streaming platform Cheddar News.

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Google Privacy Lawsuit Over Incognito Mode Has Been Settled

RetailWire

The Google privacy lawsuit reached a recent settlement and underscores the importance of user privacy and the ongoing debate surrounding it.

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L’Oreal Heiress Is the First Woman To Amass $100B Fortune

RetailWire

Francoise Bettencourt Meyers lands as the 12th richest person in the world and the first woman to amass a fortune worth $100 billion.

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Asthma Inhaler Switch Will Affect Millions Beginning in January

RetailWire

A popular medicine used to treat asthma will disappear from pharmacy shelves at the beginning of 2024.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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US Fast-Food Chains Want a Bite Out of China’s 1.4 Billion Population

RetailWire

U.S. fast-food chains are keen to expand to reach China's large population.

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