Thu.Apr 27, 2017

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Segmenting Your Shoppers For Higher-Value Customer Acquisition

Optimizely

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. By segmenting their prospects early-on in their shopping journey, these retailers can better identify which prospects are close to making a purchase and are demonstrating signals of actionable

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How to protect your brand identity

Salsify

You’re a brand who’s built an identity for decades, maybe even 100+ years. The internet has caused a major disruption in how your brand is able to communicate with your end consumers. Today, you have hundreds of channels and retailers sharing content about your brand.

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How to Write Facebook Ads with Insane Conversion Rates

ecomdash

Wanting to improve your ecommerce Facebook ads? You have come to the right place. Find out how to write successful ads with outstanding conversion rates. Read more. The post How to Write Facebook Ads with Insane Conversion Rates appeared first on ecomdash.

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Keeping Tabs on Online Alcohol Around The Globe

Profitero

Fewer laws surrounding the distribution of alcohol, along with less restrictive age regulations, translate to a higher level of online alcohol activity globally than what the US has so far witnessed. And unlike in the US where most online grocery models are in their infancy, click-and-collect is a well-established and accepted form of grocery shopping across Europe and the UK.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 Image Management Tips To Maximize Visibility Of Google Product Feed

ChannelSale

Every aspect of your listing in Google Shopping is critically important when it comes to maximizing and maintaining visibility and traffic generation. While titles, descriptions, CPC strategies etc bear phenomenal significance in this respect, the matter of perfect and optimized image presentation should never be ignored by sellers. Images enhance the impact of Google product feed as far as creating trust and generating purchase motivation among target buyers is concerned.

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Depreciating Assets: New Cars And On-Premise Solutions

Kibo

“Everything must go!” Is a popular slogan from car dealerships. The reason, as […]. The post Depreciating Assets: New Cars And On-Premise Solutions appeared first on The Omni Channel.

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Optimize, Connect and Grow With the Spring 2017 Expanded Product Suite

ChannelAdvisor

ChannelAdvisor Expanded Product Suite | Spring 2017 from ChannelAdvisor. In case you missed the news, last month we announced our biggest product update — ever. Why such a big update? Because big things are happening in the e-commerce industry. According to the US Census Bureau, consumer spending in 2016 grew 16% YoY to a whopping $550 billion, and while traditional department stores saw a downturn in sales, online retailers grew by almost 11%.

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4 Things That Sellers Cry About In Amazon

ChannelSale

Since its establishment in 1994 till today, Amazon has managed to inspire the world with its innovative approach to buying and selling which only tends to get better by the days. Net sales of about $ 136 billion in 2016 followed with an income of 2.4 billion, employment of 45000 warehouse robots to maximize efficiency, hundreds of brands, 100,000 plus sellers and more are only reflective of the phenomenal, rather unstoppable progress of this marketplace.

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Optimize, Connect and Grow With the Spring 2017 Expanded Product Suite

ChannelAdvisor

width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no">. ChannelAdvisor Expanded Product Suite | Spring 2017 from ChannelAdvisor. In case you missed the news, last month we announced our biggest product update — ever. Why such a big update? Because big things are happening in the e-commerce industry. According to the US Census Bureau, consumer spending in 2016 grew 16% YoY to a whopping $550 billion, and while traditional department stores saw a downturn in sale

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What Sending 100 Million Emails Taught Me About Email Marketing Engagement Tactics That Don’t Work

BigCommerce

Email marketing is the number one most effective channel for ecommerce businesses. It drives direct traffic. It speaks to both existing customers and prospects. It engages. It builds brand loyalty. It increases AOV. It builds brand assets and, ultimately, grows your bottom line. The only reason anyone says email marketing is dead is because they aren’t very good at it.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Simple Email Tactics You Need to Drive Customer Loyalty

Demac Media

Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth. Not only are repeat customers worth more to your business, keeping them coming back for more is way more cost effective!

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The State of Personalization in Mobile Commerce

Dynamic Yield

Poor Designs, Lack of Convenience and Frustrated Shoppers. The post The State of Personalization in Mobile Commerce appeared first on Dynamic Yield.

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Designing Rewards Programs for Customer Segmentation: Reluctants

Smile.io

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Download The State of Personalization in Mobile Commerce Research

Dynamic Yield

The post Download The State of Personalization in Mobile Commerce Research appeared first on Dynamic Yield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Amazon UK roars back as the US improves slightly: Top 10 products purchased by US and UK consumers during March

Jumpshot

The number of Americans who purchased one or more of the top ten products on Amazon in March showed narrow growth after falling by nearly a quarter during February, when purchase volumes were cut by half from December. In contrast, UK residents’ top ten product purchases, which lost a point in February, came roaring back in March. Read on for our full online shopping analysis.

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Research

Dynamic Yield

The post Research appeared first on Dynamic Yield.

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