Tue.Sep 01, 2020

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Klaviyo SMS: The Power of Personalized Messaging

Groove

Texting is a quick and easy way to send a message to someone, rather than emailing or calling. Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It?

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion. At $99.99 (plus a small monthly service fee for advanced features), the Halo Band sits closer to Fitbit’s fitness trackers (ranging from $99.95–$169.95) than the Apple Watch ($400-plus).

Marketing 348
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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was d

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Walmart+: Amazon Prime Competitor To Launch September 15

Retail TouchPoints

Walmart has announced that its long-rumored paid membership program, Walmart+, will be available on September 15. It will cost $12.95 per month or $98 annually and include a 15-day free trial period. At launch, members will have access to unlimited home deliveries for groceries and general merchandise — as quickly as the same day they are ordered. Other perks include fuel discounts at Walmart, Murphy USA and Murphy Express gas stations, and access to proprietary technology such as “Scan & Go

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Let’s Talk About (Government) EX

Forrester eCommerce

Forrester has been talking about the connection between employee experience (EX) and customer experience (CX) for years. And it’s not just talk: Our Customer Experience Index (CX Index™) and Employee Experience (EX Index) studies help organizations understand the key drivers of experience for customers and employees, respectively. But although we’ve published reports on government CX, […].

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The 5 Best SEO Companies of 2020

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. Today, the SEO service providers’ industry, valued over $65 billion , is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake.

SEO 286

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What Can Retailers Do To Regain Customer Trust?

Retail TouchPoints

As many non-essential businesses such as consumer retail locations start to reopen, it’s more important than ever that they improve and optimize cleaning operations to keep customers safe and comfortable while shopping. This means retailers will have to work diligently to keep store environments clean and compliant, all with reduced workforces. But even if stores follow the CDC’s guidelines for sanitation, there’s no knowing whether enough customers will show up.

Customer 279
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How To Design Your eBay Store in 5 Simple Steps

SellBrite

It’s time to take your eBay venture to the next level. You’re listing more products, seeing more sales, and ready to establish your own ecommerce business on the marketplace. An eBay Store subscription is designed to help you take that next step and expand your business. This advanced seller plan allows you to create your own storefront on eBay and even offers a few perks, like free and discounted listings.

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JCPenney Lenders May Make Acquisition Bid After Other Talks Falter

Retail TouchPoints

JCPenney ’s top lenders, including H/2 Capital Partners, are preparing to make a credit bid to own the retailer as a standalone company, according to CNBC. Joshua Sussberg, an attorney with Kirkland & Ellis who is representing JCPenney in bankruptcy court, said the companies have until Sept. 10 to reach an agreement, with the goal of completing the transaction within 30 days.

Other 189
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WordPress Pricing (Sep 2020): Everything You Need to Know

Ecommerce Platforms

WordPress is one of the most popular tools for website building in the world. According to TechJury, there are over 75 million sites using WordPress today. Clearly, people find WordPress to be a compelling tool for site creation, but is it the most affordable way to get online too? A lot of people know that the WordPress technology is free (and open source), which makes it extremely flexible, but that doesn’t mean that you won’t spend anything on designing a WordPress website.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How German Bookseller Thalia Paid It Forward When COVID Hit

Retail TouchPoints

“We’re all in this together” has been something of an unofficial motto during COVID-19, but the executives at the German bookselling giant Thalia put action behind those words. When the coronavirus forced the closure of its 400 brick-and-mortar stores, Thalia had a robust e-Commerce operation to fall back on — but dozens of independent booksellers did not.

eCommerce 151
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Retail's pandemic imperative: Reinventing the front end

RetailDive

The coronavirus pandemic is fundamentally changing the way people shop. More and more, in-store retail experience is now about shopper demand for safety, security and efficiency.

Retail 118
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Chicago Town adds new flavours to Pizza to Go concept

TalkingRetail

Chicago Town has added three new flavours to its Pizza-to-Go concept, Chicken & Bacon and Manhattan Meaty join the brand’s 12” large takeaway pizzas, as well as a Saucy Vegan option. They join existing Loaded Pepperoni and Loaded Cheese variants. Richard Cooper, senior brand manager at brand owner Dr. Oetker Professional (UK), said: “Operators want.

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Back-to-school shoppers are showing up after all, study shows

RetailDive

Mass merchants, Best Buy and even office retailers saw foot traffic upticks in August, after steeper declines last month, according to Placer.ai.

Retail 116
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Supermarkets must focus on key categories to cut plastic waste says Greenpeace

TalkingRetail

Supermarkets could slash the amount of plastic waste they produce by focusing on key product categories that generate the biggest share of their footprint, a new report claims. Environmental pressure group Greenpeace says retailers can make significant progress on the issue by tackling the way 54 categories are packaged to halve their plastic use by.

Retail 111
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3 Ways To Increase Your Instagram Presence

ecomdash

Social media apps are a great way to promote an online business. Here are a few tips to help you improve your presence on Instagram. The post 3 Ways To Increase Your Instagram Presence appeared first on Ecomdash.

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Perfect Corp. adds contactless makeup try-on features

RetailDive

The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences.

Retail 114
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Metapack and Manhattan Associates team up to provide retailers with frictionless access to a complete suite of supply chain and delivery solutions

Retail Technology Review

Metapack, the eCommerce delivery technology provider, has launched its direct External Parcel Integration (EPI) with Manhattan Associates, the supply chain and omnichannel commerce technology provider.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Walmart to launch its Walmart+ membership service

RetailDive

The retailer's answer to Amazon's Prime touts its store base as well as fuel and Scan & Go perks.

Retail 118
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Subscription services and automatic deliveries boost sales, says Kooomo

Retail Technology Review

Subscription services and automatic deliveries are not new to the eCommerce space, but are set to continue growing, meaning any retailer with relevant products not implementing this into their customer experience are falling behind the competition.

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eCommerce Email Popups: Strategies To Collect Leads and Boost Your Sales

MakeWebBetter

Email marketing is a business’s most efficacious asset to engage users and attract website visitors. No matter how good your product is, or how many offers and coupons you are giving out, some of the visitors will simply not buy. You have to accept it. Have you heard about the 3/47/50 rule? Which says Only […]. The post eCommerce Email Popups: Strategies To Collect Leads and Boost Your Sales appeared first on MakeWebBetter.

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Why and how to improve your customer lifetime value (Bonus: Identify your VIP customers)

Omniconvert

Think about the last time you went online to make a purchase. No matter what you were looking for, there. The post Why and how to improve your customer lifetime value (Bonus: Identify your VIP customers) appeared first on ECOMMERCE GROWTH Blog.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 Modern Dynamic Pricing Trends

Wiser

Dynamic pricing is a strategy that all online retailers must pay attention to. It is a supply-and-demand-based pricing model than enables real-time price changes in order to make the most out of high demand, clear out stock when needed, or preserve stock when running low. To put it simply: dynamic pricing helps boost profit margins, revenue, and can complement any existing pricing model ( offering significant benefits ).

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Customer retention tools

Omniconvert

Customer retention is a subject near and dear to our hearts – that’s why you’ll find several articles on our. The post Customer retention tools appeared first on ECOMMERCE GROWTH Blog.

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What Can Brands Learn From Amazon’s Strategy and Culture? 8 Tips for Success | Salsify

Salsify

“What can you take from a company like Amazon — that is so distinct in how they think about things, how they think about their culture, and how they build their strategies — that we can all learn from them?” said John Rossman.

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Marketplacer and Tryzens form partnership

Retail Technology Review

Online marketplace platform, Marketplacer, and international digital commerce consultancy, Tryzens, have partnered to enable online retailers to drive sales, gain rapid access to sellers, and manage products via a simplified dropship system.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Tennent’s launches light beer into off-trade

TalkingRetail

Scottish lager brand Tennent’s has launched its low calorie, low alcohol beer into convenience stores across Scotland, after launching in the on-trade in February. Tennent’s Light bottles are available in 12x300ml and 6x4x300ml cases. The brand said each bottle contains 60 calories and has a 3.5% ABV, meaning “people can enjoy Scotland’s lowest calorie lager.

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Post-pandemic, consumers’ shopping habits will be changed forever

Retail Technology Review

By Daniel Allin, Chief Commercial Officer, Diamond Logistics. The strange sight of shoppers resembling medical professionals as they go about town in face masks is just the latest in a series of changes to our way of life that will have significant and lasting effects.

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SKU'd: 7 pop culture moments that track the downfall of the mall

RetailDive

From Fast Times at Ridgemont High to Harley Quinn, pop culture has been recording the slow decline of an American shopping institution.

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A sweet moment as retailer scoops summer sales prize

TalkingRetail

One Stop operator Sunder Sander has proved his sales expertise after coming out on top in a summer push for confectionery business running across the chain. He scooped the first prize in the retailer incentive part of the Summer Fun Sorted promotion by achieving a 1,227% sales uplift in terms of Swizzels Squashies business during.

Retail 71
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.