Is Promoting ‘Bad Behavior’ Good For Business?
RTP blog
AUGUST 23, 2017
The editors also share what they think retailers can learn from this type of advertising campaign. Debbie Hauss, Editor-in-Chief: Personally, watching someone step on a cast or kick someone’s crutch does not motivate me to want to purchase from the brand promoting this behavior, whether or not they consider it a spoof.
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