Paid vs. Organic Search: Which Is Better For My Business?
Groove
JULY 2, 2020
To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.
Let's personalize your content