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18+ Digital Marketing Conferences in 2020 for eCommerce

eCommerce Training Academy

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Content Marketers.

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

With scope, brands can see what generated an event or a session and then zoom out to see what originally brought the user that generated the session. Event scope: The attribution model selected in the property settings (e.g. Reporting attribution model changes are retroactive, but only applicable to event-scoped dimensions and metrics.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

In fact, 38% of Prime Day shoppers say they purchased holiday gifts at the event! Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. This year, Amazon will reportedly host a Prime Day-esque Fall Deal Event in October to offer even more deals to shoppers. Keep Tracking Top-of-Mind.

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Is Getting “Google Guaranteed” Worth It?

Kissmetrics

The Google Guaranteed Ads program offers a distinct way for businesses to rise to the top of search results, as they are displayed above the normal pay-per-click (PPC) Google Ads. What Industries Are Eligible in the US? How Does Google Guaranteed Benefit Businesses? What Does Google Guaranteed Offer Customers?

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February 2020 Marketing News Recap

ROI Revolution

To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s. This location is described as a multi-purpose event space designed to create an immersive shopping experience. Listen instantly here!

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How Do the Changes in Performance Max Affect My Product Feed?

ROI Revolution

We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. Next up are loyalty program acquisition ads, which were announced at this year’s Google Marketing Live event. Similarly, Google is already seeing an uplift in performance with the switch. Source: [link].

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4: 4: Increase Your ROAS from Google Shopping and Search Ads Campaigns with Negative Keywords and Tiered Campaigns.

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