Retail TouchPoints

NOVEMBER 16, 2022

Scent marketing, for instance, relies on diffusing carefully selected fragrances at different customer touch points throughout the store to create a pleasant shopping experience. For example, the addition of a juice bar organically releases fruity and sweet scents within a store and entices shoppers to linger and leisurely browse.

Food and Beverages 290

Food and Beverages Small Business Retail Retail Arts 290

Forrester eCommerce

JULY 25, 2018

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes.

Financial Services 186

Financial Services Operations Other Customer 186

RTP blog

AUGUST 24, 2018

By offering these sorts of travel benefits on top of core financial services, Amex is able to generate ancillary revenue and loyalty, attract new customers and ultimately convert brand affinity into brand equity. It may seem small or silly, but that attention really matters to them — and those small moments create lasting loyalty.

Travel 150

Travel Retail Leisure Subscription 150

Ecommerce Platforms

AUGUST 7, 2019

Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. While Salesforce does dabble in other areas of the software market, it's best-known for its customer relationship management solution.

Payment Services 112

Payment Services Multi-channel Arts Management 112