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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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How to Sell Subscriptions on Shopify (Jan 2022)

Ecommerce Platforms

Convenience is the name of the game for online subscriptions. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving. In this article, we'll explain why it's so beneficial to sell using a subscription model.

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7 Business Models for Monetizing Digital Content

GetElastic

Subscriptions. The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games.

Payments 147
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7 Business Models for Monetizing Digital Content

GetElastic

Subscriptions. The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify). This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games.

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8 Brands to Help You Celebrate International Literacy Day

Smile.io

This educational brand offers nature and science magazines aimed at children ages 7-11. Eco Kids Planet is a subscription-based magazine brand geared towards children. With individual magazines for just €3.99, customers can purchase one magazine about a certain animal or climate to cater to their own child’s interests.

Books 81
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Feeling Lucky? Using Gamification to get Customers Involved

UpSellIt

Let’s Play a Game! It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.” PCH, as it’s often referred to, started in a time when many consumers subscribed to magazines via house calls from door-to-door salesmen. Turn Discounts into Mini-Games.

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From BuzzFeed to The New Yorker, Engagement Helps Pay Publishers

Sailthru

Whether subscriptions or brand extensions, revenue streams that don’t depend on advertisers are now table stakes for digital publishers’ survival. Recent subscription growth at a range of sports-focused digital media properties shows the value of connecting reader engagement with revenue opportunities. and international coverage.