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Gift Card Lawsuits Can Be Avoided — Here’s How

Retail TouchPoints

Many brands launch gift card programs for all the right reasons: incremental sales, new customer acquisition, brand recognition and to build customer loyalty. Not to mention consumers love them, with 80% saying they plan to purchase more gift cards in 2022. Keeping Up with State Compliance.

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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

If customers are so dissatisfied that you think you’ll lose them, try sending a gift card or a discount 12 code for dollars off of their next purchase from your company. Ensuring your store’s capability of fulfilling orders on multiple channels is pivotal to selling consumer packaged goods online and increasing revenue.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. And, manage it all in your order panel. Don’t wait until right before the holiday season to test out the eBay channel. Get started now.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits. We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets. Emeline Berlind.

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

The Marketing tab in Squarespace includes buttons for: Email Campaigns Customer Profiles SEO Location Management Promotional Pop-ups Announcement Bars Instagram Stories Facebook Pixel and Ads Pinterest Save Buttons URL Builders. Let’s take a look. BigCommerce Features: . BigCommerce Marketing.