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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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Black Friday Strategy: 5 Tips To Drive More Online Revenue

Groove

Offer product recommendations. Capture abandoned carts. Let's pretend, for example, that you've added a Nikon camera to your shopping cart. Prior to checkout, you may see cross-sell opportunities that encourage you to add an SD card, camera strap, battery, or more to your shopping cart. Optimize For Mobile.

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Streamlining Your Checkout Page for success this Holiday Season

lateshipment

Add Gifting Options Enable gifting options for your customers, this is a very big boon in disguise. Add Gift card option in your checkout page Adding a gift card option leans more towards profiting the brand rather than the customer. It’s about selling gift cards and setting the stage for customer retention.

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Increase Average Order Value With These 7 Strategies

Groove

Up-sells with gift cards. Up-sells with cart abandonment emails. Decrease shopping cart abandonment and encourage shoppers to purchase additional items by letting them know exactly how much more they must spend to qualify for free shipping. Up-Sells With Gift Cards. First-time bundle offers. A "deals" section.

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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart. Phase 5: Advocacy & Brand Loyalty.

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Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer. Product recommendations are a hallmark of personalized marketing.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

We recommend building various lists to segment subscribers based on their interests and demographics. Another great way to personalize messages for each subscriber is to remind customers when they abandoned their shopping cart and to offer product recommendations based on their past purchase history. Engaging Subscribers.

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