Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Choosing a tool to invest your time and hard-earned money in can be a tough decision, so we're here to help you evaluate Klaviyo vs. MailChimp. Klaviyo vs. MailChimp. Data Science.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. The Challenge.

Marketing 370

Marketing Accessories Management Customer 370

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Email Costs.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. What Is Klaviyo? Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

AUGUST 17, 2022

It’s hard to say that 2022 has been the year of ecommerce so far. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether.

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Here’s what we learned from our work with them.

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? businesses are relying on eCommerce revenue to make ends meet. businesses are relying on eCommerce revenue to make ends meet.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Groove

SEPTEMBER 1, 2020

Texting is a quick and easy way to send a message to someone, rather than emailing or calling. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? usually by texting the word "STOP.". Conclusion.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Groove

JULY 9, 2020

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Share your story.

Social Media 352

Social Media eCommerce Webinar SEO 352

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 260

B2B eCommerce BigCommerce Omnichannel 260

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Groove

MARCH 8, 2021

Oracle NetSuite’s latest announcement about limiting its support for the Bronto marketing platform is leaving its customers with having to evaluate alternatives before it becomes “end of life.”. The Klaviyo platform lets businesses do more than just email marketing. Calculate the cost of Klaviyo for your company here.

eCommerce 370

eCommerce BigCommerce Shopify Recommendation 370

Groove

SEPTEMBER 29, 2020

The development team here at Groove Commerce created this HubSpot Shopify Integration to make it easier for eCommerce merchants to capture abandoned carts, follow-up with customers post-purchase and automate workflows beyond email. Automate Workflows Beyond Email. HubSpot Shopify Integration: What Is It? Core Features.

Shopify 363

Shopify Shopping Carts Merchant Services Customer Data 363

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. When leveraging it for business growth, your email marketing software can make all the difference.

Marketing 298

Marketing Mobile eCommerce Platforms Reference 298

Ecommerce Platforms

NOVEMBER 17, 2022

Looking for a complete ecommerce checklist that will help you to grow your online business? You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. This is when you must learn how to grow your online business.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Retail TouchPoints

JUNE 13, 2023

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. That said, don’t rely on an AI chatbot to completely replace your customer service team. Of all the eCommerce sites we reviewed, 40% offered a “pay over time” option for customers.

eCommerce 317

eCommerce Payment Services Conversion Optimization Payments 317

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Klaviyo for email marketing.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

APRIL 13, 2023

How can your wine brand stand out among thousands of competitors? To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is.

Marketing 317

Marketing Omnichannel Channel Social Media 317

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies.

B2B 195

B2B Marketing Merchant Services Webinar 195

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. Instagram Marketing Tips To Drive Traffic & Conversions. Keep the following in mind when building your brand on Instagram: Set up a business profile.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Groove

AUGUST 4, 2020

The holiday season is the busiest time of the year for many eCommerce businesses because it generates significant revenue. To help prepare your eCommerce store for Black Friday , we're sharing 5 strategies to help you plan ahead of this hectic holiday season and maximize your revenue growth. Optimize For Mobile.

Shopping Carts 354

Shopping Carts Mobile eCommerce Recommendation Mobile 354

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy.

Marketing 363

Marketing X-cart Webinar Recommendation 363

Groove

APRIL 28, 2021

If you're ready to partner with a digital eCommerce agency or are simply looking to learn more about website support, then you're in the right place! Groove Commerce is a Diamond HubSpot Partner Agency and an Elite BigCommerce Partner Agency that is ready to help your mid-market or Enterprise business grow.

BigCommerce 284

BigCommerce eCommerce Design Recommendation eCommerce 284

Groove

AUGUST 27, 2020

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Most eCommerce businesses and consumers are familiar with points programs. provides the features eCommerce brands need to engage their customers.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Groove

NOVEMBER 25, 2019

HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014. The Evolution of Inbound Marketing. HubSpot Tools.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

Retail 252

Retail Article Omnichannel Customer Experience 252

Kissmetrics

AUGUST 19, 2021

Are you struggling to get more clients for your accounting business? A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3

Marketing 351

Marketing SEO Blog Social Media 351

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Kissmetrics

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 275

Marketing Customer Retention White Paper Download 275

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3

Consumer 306

Consumer eCommerce Marketing Retail 306

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal. When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy.

Social Media 278

Social Media Consumer Information Marketing 278

Ecommerce Platforms

JANUARY 17, 2023

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. Canada has several benefits as an ecommerce hub. So, you’ll learn how to think of a product and find suppliers.

Payment Services 197

Payment Services Payments Merchant Services Shipping Costs 197

Ecommerce Platforms

JANUARY 17, 2023

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. . Canada has several benefits as an ecommerce hub. How to choose the right business structure. Go to the top.

Payment Services 197

Payment Services Payments Merchant Services Shipping Costs 197

Omnisend

OCTOBER 4, 2023

Reading Time: 7 minutes Many ecommerce merchants think order cancellation emails are a necessary evil. With the right tone and helpful content, these emails can win back sales. This guide shows you how to write effective order cancellation emails that boost your ecommerce success. Build goodwill.

Merchant Services 147

Merchant Services Payment Services Shipping Costs eCommerce 147

Retail TouchPoints

SEPTEMBER 26, 2022

The growing demand for interactive digital content is at an all-time high. According to Coresight Research, 78% of companies surveyed for a recent report say that they’ve allocated “more than 10% of their total annual marketing budget to livestreaming campaigns.” Though a relatively new channel for retailers in the U.S.,

Consumer 264

Consumer Social Media Retail Live Chat 264

Omnisend

OCTOBER 31, 2023

Reading Time: 10 minutes Trying to choose the best email marketing platform for your business can feel like an impossible task, especially with so many capable options. You firstly need to ask which platform ticks all important boxes, such as email automation, affordability, ease of use, and ecommerce compatibility.

Shipping Costs 88

Shipping Costs WooCommerce Shopify eCommerce Platforms 88

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. Prioritize content marketing.

Social Media 246

Social Media Retail Customer Retention Consumer 246