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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. So, let’s dig into some guidelines. Search Engine Optimization (SEO). Let’s look at SEO next.

PPC 162
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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. In reality, your business can probably use a cross channel advertising strategy that incorporates both platforms.

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The Definitive Guide to Local SEO

Kissmetrics

Local SEO is important. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Name Address Phone.

SEO 356
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. To gather the necessary historical data, we recommend going back several years — not just to 2020. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on.

eCommerce 109
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A Step-By-Step Guide To Technical SEO

Ecommerce Platforms

If you get your site's technical SEO wrong, everything else goes down the drain. In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. You’ll probably agree: You must understand what technical SEO is and how you can get it right. What Is Technical SEO?

SEO 232
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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. Free Guide to Amazon SEO.

SEO 209