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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Subject lines up to seven words have the highest open rates.

Marketing 319
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

They offered free shipping, 24 hour support, and the ability to test out 5 pairs of glasses for 5 days, with a free return label to send them back. After a brief break, sessions returned with a presentation from Don Davis, Editor at Large of Internet Retailer. The answer is simple… customer experience.

Mobile 100
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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). These retailers have the following characteristics: 1. Reduce advertising costs.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. Don Davis , Editor at Large, Internet Retailer.

Workshop 419
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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

Which presents a number of challenges for retailers to overcome. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Therefore, having an omnichannel strategy in place is key to a retailer’s success.

Arts 50
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Best of Catalyst Europe 2017: Key Lessons We Learned at #CatalystEU

ChannelAdvisor

China is, of course, leading the field and expected to be the first nation to top $1 trillion in retail sales, while India is predicted to grow 30% over the next few years. Mobile will continue to disrupt. Speed Up,” says Tim Woollias: Use technologies like Progressive Web Apps and Accelerated Mobile Pages to speed up user experience.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Those two tactics still work wonders for brands, with the caveat that: Competition is fierce and as a result… Costs are high. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Mobile Optimization. Shipping + Fulfillment Optimization. Pricing strategy. Shipping and logistics.

eCommerce 419