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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Subject lines up to seven words have the highest open rates.

Marketing 314
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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). These retailers have the following characteristics: 1. Reduce advertising costs.

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5 Tips for a Great eCommerce Returns Process

lateshipment

Who pays for the return shipping costs? To improve efficiency, more stores are using intelligent logistics technology. The system then generates documentation such as a shipping label to help accelerate the return process. Claim a Refund From Your Shipping Carrier. How can a customer initiate an exchange or return?

eCommerce 279
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. Don Davis , Editor at Large, Internet Retailer.

Workshop 419
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How to Use BaaS to Solve Cross-Border eCommerce Issues

ESW

. “Failing to meet compliance regulations in a country you’re attempting to expand into can not only put a halt to your expansion plans, but also create additional costs in your home country,” they write. retailers looking to enter foreign eCommerce markets is currency and payment processing. That’s not all.

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Keep up with leading omnichannel retailers

PFS

More than half of retail sales in the U.S. 2 It is more and more critical that retailers connect their online and offline channels through omnichannel commerce to ensure a consistent experience for today’s anytime, anywhere shoppers. Price match in store for online offers. are impacted by digital touchpoints today.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Those two tactics still work wonders for brands, with the caveat that: Competition is fierce and as a result… Costs are high. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Shipping + Fulfillment Optimization. Pricing strategy. Shipping and logistics. New Content Types & SEO.

eCommerce 419