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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. These tools can save you time, improve campaign performance, and reduce wasted ad spends. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? Why is PPC Automation a Popular Method? What a relief.

PPC 363
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Benefits Of Affiliate Marketing For A Small Business

365 Retail

You might have seen a lot of businesses doing affiliate marketing and increasing their sales. But, as you are running a small business and have some budget constraints, you might be thinking about whether it will be suitable for you or not. . You just need to choose the Profitable Affiliate Programs for your business. .

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The 5 Best Reputation Management Companies of 2020

Kissmetrics

Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. Businesses achieved moderate to large jumps in revenue from the simplest tasks. It isn’t just about getting reviews either.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Business-to-Business (B2B). Image source.

eCommerce 417
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9 AI Tools for Successful Marketing Funnels

Kissmetrics

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes. Even small businesses need to adopt AI technology to keep up.

Marketing 290