Redefining the Post-Checkout Moment to Build Shopper Loyalty
Retail TouchPoints
DECEMBER 14, 2023
When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. In the U.S., 59% of customers will stop doing business with a company after several bad experiences, and 17% will do so after just one bad experience.
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