Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit
Retail TouchPoints
MARCH 2, 2022
The new structure is designed to strengthen differentiation between QVC and HSN by giving each brand’s team direct control over its own merchandising, planning and programming, brand marketing, broadcast and ecommerce operations. In fiscal 2021, QVC U.S. ” In addition to creating separate operating models for QVC U.S.
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