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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades.

Marketing 277
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Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce

Sailthru

Analysts are forecasting a rosy holiday season for online retail this year, likely with some help from the omnichannel shoppers making brick-and-mortar an ecommerce driver. based realtor British Land has some hard numbers on the impact of a physical store on online sales, underscoring the growing impact of omnichannel retail.

eCommerce 121
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. Seth pointed out that it’s a good news, bad news situation for marketers and advertisers. They want something different. They want value.

Mobile 100
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

Workshop 419
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31 Facts About eCommerce That’ll Keep You Up At Night

Creating a Website Today

When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services, and so forth. eCommerce involves a lot more strategy from a marketer’s point of view. Internet businesses are easy to start and still booming according to these facts and statistics.

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15 Facts About ECommerce That’ll Keep You Up At Night (2020)

Creating a Website Today

When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services and so forth. eCommerce involves a lot more strategy from a marketer’s point of view. Internet businesses are easy to start and still booming according to these facts and statistics.