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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades.

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Why Is Online Retail More Popular than Ever in 2023?

365 Retail

The beauty industry has also benefited, a sector that previously relied on the brick-and-mortar experience of consumers trying products in-store and receiving free makeovers, such as those offered by beauty and makeup retailers like Sephora. What’s Behind The Online Retail Boom?

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The 7 Perfect Verticals for Generating Recurring Revenue

Groove

As an online retailer, you have likely asked yourself “What can I do to smooth the peaks and valleys of my online revenue?” While there are dozens, if not hundreds, of approaches that you could take, we have found one model to provide consistent success - subscription programs. Vitamins & Supplements. Makeup Products.

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3 Not-So-Obvious Ways Online Retailers Can Boost CLV

Retail TouchPoints

At the same time, you can highlight customers, share social posts, and leverage other user-generated content that comes from your marketing. Another core reason to think of blog subscription lists and newsletters is that you get a lot of people who are interested in what you offer.

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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte Digital estimates that online retail is growing at more than twice the rate of brick-and-mortar sales. And within ecommerce, subscription models are becoming increasingly popular.

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Amazon Competitors – How To Beat Amazon And Diversify Sales

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Over the years, Amazon has dominated the market and is one of the biggest brands worldwide in terms of revenue and reach. In 2019, the leading e-retailer earned $280.5 But how does Amazon fare in just the ecommerce market? Amazon provides a wide range of services from online retail to subscriptions.