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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. QR codes also can be linked to a brand’s social media profiles, encouraging customers to follow the brand and stay connected. Who doesn’t want that?

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How to start a t-shirt business in 2024: Tools & tips for success

Omnisend

Social media amplification : Social media marketing amplifies the reach of t-shirt businesses. You simply create and upload your designs to a platform that prints and ships the t-shirt for you. Gather feedback : Use social media polls and focus groups to survey potential customers.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. What’s Next: Social. Hit Your Target with Smart Social Ad Campaigns. Tuesday: June 05. 3:30 PM – 3:50 PM.

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The Most Important Retail Metrics to Leverage in 2021

Retail TouchPoints

You’ll also want to look at referral traffic to see if you’re getting page views from being featured in any news outlets, blogs or social media posts. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. are factored in.

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7 Must-Know Clothing Dropshipping Suppliers for Fashion Retail Brands

Fabric

When a customer buys an item from the retailer’s online store, the supplier ships the product directly to the consumer on the retailer’s behalf. Drop-shipping will increase substantially. Fashion retailers cede control of fulfillment to suppliers, who are responsible for picking, packing, and shipping all dropship orders.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

According to Supply Chain World magazine , the company also is developing direct-to-consumer channels in several European markets. You get to decide on the price, discount strategies, shipping, packaging, customer communications, and more to ensure your customers have a great shopping experience. Diversify your business.

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July newsletter ideas to spruce up your next campaign

Omnisend

Notice how they’ve mentioned upfront the free shipping offer, and connected the event (National Kissing Day) to smoother, plumper lips. You could share grilling tips and tricks, create a quirky contest around grilling, or encourage readers to post grilling-related stories on their social media. Be as creative as you can!