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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. QR codes also can be linked to a brand’s social media profiles, encouraging customers to follow the brand and stay connected. Who doesn’t want that?

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The True Story of the Relationship Between Omnichannel and Unplanned Purchases

OrderDynamics

The True Story of the Relationship Between Omnichannel and Unplanned Purchases. Long before the internet and the endless social media feeds, there were tabloids along the checkout aisle to answer all of these big questions for us. And when it was finally our turn, we bought these magazines. Who is pregnant?

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How to Launch a Lifestyle Business in the Age of Social Distancing

Retail TouchPoints

Cosmo , a women’s magazine whose audience consists of millennials and Gen Z, has seen a 67% traffic spike on its astrology site during COVID-19. As Erik Qualman , a digital marketing guru, says: “We don’t have a choice on whether we do social media, the question is how well we do it?”.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Note: IDC has been credited with coining the term “omnichannel.”)

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How to start a t-shirt business in 2024: Tools & tips for success

Omnisend

Social media amplification : Social media marketing amplifies the reach of t-shirt businesses. Gather feedback : Use social media polls and focus groups to survey potential customers. Follow fashion blogs, magazines, and social media accounts to see what’s popular.

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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

With this tool, you can upload a photo (screenshot from Instagram, sneaky pic from that fashion magazine you were browsing at the airport, etc.) H&M: Omnichannel and push notifications. It also recognizes the importance of making its mobile app a key part of its omnichannel strategy in order to create a cohesive user experience.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. What’s Next: Social. Hit Your Target with Smart Social Ad Campaigns. Tuesday: June 05. 3:30 PM – 3:50 PM.