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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

According to an Edelman survey in June 2020, 60% of the U.S. Further, according to a survey conducted by Certus Insights , 70% of consumers want to know what brands are doing to address social and environmental issues. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Consumer 242
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7 SEM strategies B2B organizations need to be deploying

GetElastic

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. A smart B2B marketer opts for a cost-effective marketing strategy.

B2B 138
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. In 2022, around $39 will be spent on search advertising per internet user.

PPC 78
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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Attribution is the top trend that our survey respondents indicated interest in for 2022. It’s the most important trend for managers at 60.5%.

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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of managers, and 42.7% of doers, 39.5%

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Many markers are quick to support social or mobile apps over email marketing. However, in Adobe’s 2017 Consumer Email Survey Report , they found that email was the preferred form of contact for 61% of survey participants. But user preference isn’t the only thing that email marketing has over other contact methods.

SEO 225