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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287
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5 strategies to stand out during BFCM

lateshipment

Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186
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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

With more than 23 million monthly active users on the Klarna App, the search and compare tool could become a new acquisition channel for merchants, allowing them boost visibility, traffic and sales with a captive audience. Shoppable Video.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. Conduct Influencer Research.

Marketing 419