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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. No shade, IKEA is the bedrock of everyone’s twentysomething apartments and beyond.) What’s Next?

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Many brands utilize personalized product offerings, rewards programs, and CRM initiatives to add more value to this direct communication channel.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?

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How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Promotions that are available on digital channels are also positioned well, as an increasing number of consumers are shopping online. . You should also consider: .

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Amazon Advertising: New Features, Better Campaigns

ChannelAdvisor

[The post is the second of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across the most competitive online channels. For example, let’s say you’re a outdoor sporting goods retailer. View the first post here.]. Download our eBook, Your Ultimate Guide to Advanced Amazon Advertising.

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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

In retail markets where the customer experience is perceived at the same or greater importance of the underlying products and services, a lack of differentiation can rapidly undermine brand value. Is their differentiated value optimized or limited by having the same toolset as a supermarket outlet?

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Watch the replay of the webinar here!