Forrester eCommerce

SEPTEMBER 15, 2023

Revenue Operations requires new capabilities, new processes, and a change-agent mindset from leaders which can propagate myths and misconceptions.

Operations 433

Operations Customer Marketing 433

Forrester eCommerce

MAY 24, 2023

When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.

Operations 195

Operations B2B Marketing 195

Forrester eCommerce

JUNE 16, 2022

To prepare for a potential recession, B2B organizations will look to gain budget savings across marketing. Marketing leaders will look to identify realistic savings.

Operations 195

Operations B2B Marketing Improvements 195

Forrester eCommerce

MARCH 11, 2024

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 421

Marketing Operations B2B 421

Forrester eCommerce

AUGUST 2, 2023

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Marketing […]

B2C 195

B2C Operations Marketing Consumer 195

Retail TouchPoints

AUGUST 12, 2022

Weis Markets will streamline operations at its 198 stores through a partnership with Invafresh. The Invafresh Fresh Retail Platform uses AI and machine learning to streamline fresh food operations and reduce waste. We expect this platform to reduce food waste and improve efficiencies.”.

Operations 235

Operations Marketing Management Technology 235

Forrester eCommerce

NOVEMBER 17, 2022

This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. These leaders are being asked to deliver operational excellence with reduced budgets and resources. And yet the work of marketing hasn’t changed.

Operations 195

Operations Marketing B2B 195

Forrester eCommerce

OCTOBER 20, 2021

If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category.

Operations 370

Operations Marketing Technology 370

Forrester eCommerce

SEPTEMBER 21, 2020

B2B organizations are depending on marketing operations to lead them out of the crises of 2020. Here are five steps marketing operations leaders must take in 2021 to drive their organization’s success.

Operations 307

Operations Marketing B2B 307

Forrester eCommerce

DECEMBER 20, 2023

A recent trip to see Charles Dickens' A Christmas Carol leads to considering the past, present, and future of revenue operations…

Presentation 246

Presentation Operations B2B Marketing 246

Retail TouchPoints

AUGUST 14, 2023

While autonomous stores and technological innovation are high on the retail agenda, the infrastructure and operational efforts that enable them aren’t often given the same broad attention. These operations may struggle to adapt to the unique needs of automated checkout systems and smart stores.

Payment Services 245

Payment Services Operations Banking Technology 245

Forrester eCommerce

AUGUST 24, 2023

Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.

Operations 369

Operations Marketing 369

Retail TouchPoints

APRIL 3, 2024

PREIT, which operates multiple malls and shopping centers in the eastern half of the U.S., including Exton Square in the Philadelphia area and New Jersey’s Cherry Hill Mall, had filed for bankruptcy protection in November 2020 and did so again in December 2023.

Operations 240

Operations Fashion Retail Marketing 240

Forrester eCommerce

FEBRUARY 20, 2024

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

B2C 401

B2C Marketing Operations Consumer 401

Forrester eCommerce

JUNE 23, 2023

Seeking to understand why revenue operations has dramatically grown over the past few years and what assumptions leaders were making about establishing a revenue operations function, we interviewed a variety of sales, marketing, and revenue operations leaders.

Operations 195

Operations Marketing Customer 195

Forrester eCommerce

MAY 29, 2023

Modern marketing organizations are constantly changing and optimizing to stay competitive. We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid in-between.

Operations 195

Operations B2B Recommendation Blog 195

Retail TouchPoints

MARCH 5, 2024

Additionally, The Body Shop US Limited has “ceased operations” as of March 1, 2024, according to a press release. The Body Shop Canada has ceased online sales, and while its stores remain open, the company plans to close 33 of its 105 locations across the country in the near term. However, at press time, the retailer’s U.S.

Operations 290

Operations Presentation Retail Marketing 290

Retail TouchPoints

JUNE 1, 2022

Wolt CEO Miki Kuusi will oversee the combined company’s team and operations outside of the U.S., The Wolt consumer app will continue to run separately with support from DoorDash, and Wolt will maintain operations in all of the markets where it currently operates. reporting directly to DoorDash CEO Tony Xu.

Operations 316

Operations Consumer Technology Improvements 316

Retail TouchPoints

APRIL 12, 2023

For their part, more mall operators are looking to diversify their tenant mix and incorporate additional brands that resonate with younger audiences. As a result, emerging brands, especially those operating primarily online, have a unique opportunity to break into brick-and-mortar by leveraging prime real estate.

Operations 334

Operations Omnichannel Customer Experience Consumer 334

Forrester eCommerce

NOVEMBER 17, 2022

Here’s a summary of the hot topics discussed during this year’s marketing […]. Analyst 1-on-1s provide delegates with the opportunity to book a discussion with an analyst on a specific topic or get deeper insight on a particular piece of research.

B2B 195

B2B Operations Marketing Books 195

Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]

Technology 420

Technology Marketing Operations B2B 420

Retail TouchPoints

FEBRUARY 8, 2024

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

Fulfillment 277

Fulfillment B2B Marketing Shipping Costs 277

Kissmetrics

MARCH 2, 2021

The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? Before we get into that, let’s first talk about what search operators are and why they matter.

Operations 270

Operations Social Media Presentation Web Design 270

Retail TouchPoints

NOVEMBER 30, 2022

The changes follow news that recently appointed Foot Locker President and CEO Mary Dillon would halt a planned expansion into Japan as the company changes course to grow ecommerce and adjust its global operations. The retailer’s executive leadership changes, which will become effective Dec.

Operations 278

Operations Supplies Omnichannel Fulfillment 278

Forrester eCommerce

SEPTEMBER 30, 2021

Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.

Operations 370

Operations Marketing Customer Experience Customer 370

Groove

FEBRUARY 27, 2024

He is responsible for developing and executing the overarching strategies and OKRs that ensure scalable and sustainable long-term growth, leveraging his expertise in digital marketing, e-commerce operations, product launch, and cross-channel sales team management.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Forrester eCommerce

NOVEMBER 3, 2020

Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” We looked at the top 11 vendors in the market today and evaluated them across 33 criteria.

Operations 380

Operations Management Marketing 380

Forrester eCommerce

AUGUST 9, 2023

With 2024 planning season rapidly approaching, preview Forrester’s four B2B revenue operations “must-do’s” to drive customer value and business growth.

B2B 195

B2B Operations Customer Marketing 195

Forrester eCommerce

OCTOBER 20, 2023

Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

Marketing 421

Marketing Games B2C Operations 421

Retail TouchPoints

APRIL 5, 2021

Among the businesses now deploying solutions from Hypersonix are: H&S Energy — a retail, gasoline and convenience store operator with approximately 113 locations throughout California, most of which are branded as Chevron locations. H&S also operates Power Market and Extra Mile convenience and food store locations.

Operations 209

Operations Technology Information Marketing 209

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Likewise, we’ll consider shifting our iOS budgets until later in November to better optimize the overall performance for this operating system.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Kissmetrics

NOVEMBER 23, 2021

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. If you answered no, read on to learn how Google’s advanced search operators can considerably benefit your strategic digital efforts. What Are Google’s Advanced Search Operators? Improve SEO Ranking.

Payment Services 236

Payment Services Operations SEO eCommerce 236

Retail TouchPoints

JULY 25, 2023

But it’s how those stores operate that allows them to effectively serve as fulfillment hubs. The Vital Importance of Listening to Store Teams Mikos and other Walgreens executives were well aware that store pickup had to operate like clockwork, and it’s used a combination of training and technology to make that happen.

Payment Services 246

Payment Services Operations Omnichannel Fulfillment 246