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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

Shopping is one of life’s simple pleasures. And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Optimize your order confirmation message. Don’t delay.

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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. Setting up an effective Klaviyo abandoned cart strategy can convert these valuable visitors into sales for your business.

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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. Setting up an effective Klaviyo abandoned cart strategy can convert these valuable visitors into sales for your business.

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Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Optimizely

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. Can’t wait till the next episode of Marketing Unboxed? Cart Abandonment. Social Proof.

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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

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Wine Ecommerce: How To Sell & Ship Wine in 2018

BigCommerce

Whether you compare it to grocery stores, convenience stores, or independent wine shops, winery D2C shipping continues to be the leading retail channel. According to the 2018 Direct-to-Consumer Wine Shipping Report , there are two primary reasons for this growth. The second reason is the growing ecommerce market.