Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Retail TouchPoints
SEPTEMBER 16, 2021
spent an average of 50 minutes on mobile devices, according to eMarketer; jump to 2021 , and that number has more than quadrupled, to 3 hours 46 minutes. Social commerce is already a multi-billion dollar business in the U.S., and What do retailers, brands and social media platforms have to do to get there? In 2010 , adults in the U.S.
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