Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing. Key Takeaways.

Point of Sale 284

Point of Sale Mobile Customer Marketing 284

Retail TouchPoints

AUGUST 23, 2021

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies. ” What’s Next?

Mobile 262

Mobile Payment Services Technology Payments 262

Optimizely

APRIL 7, 2017

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. But it’s critical that marketers make sure their app doesn’t obstruct their visibility into what customers are doing on other devices.

Mobile 170

Mobile Omnichannel Shopping Carts Channel 170

Retail TouchPoints

FEBRUARY 8, 2024

For others, it’s about daring to mix-and-match lower-cost items with high-end products, showing off their ability to both save money and look stylish. Consumers are creating video content showcasing product hauls and unique finds in pOpshelf, Dollar General and other dollar stores. For some, that thrill is driven by saving money.

Mobile 273

Mobile Consumer Fulfillment Retail 273

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 225

Mobile Mobile eCommerce eCommerce Shipping Costs 225

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? What’s the difference between multichannel and omnichannel?

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

APRIL 26, 2021

The pandemic-driven emphasis on omnichannel services doesn’t just apply to how consumers shop or how retailers should craft experiences — it also has changed how they should look at their loyalty efforts. From there, they can leverage their omnichannel capabilities to build (or rebuild) long-term loyalty with their shoppers.

Omnichannel 260

Omnichannel Shipping Costs Shipping Mobile 260

Retail TouchPoints

JANUARY 14, 2022

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

Omnichannel 280

Omnichannel Fulfillment Shipping Costs Social Media 280

Kissmetrics

APRIL 21, 2021

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Why does that matter?

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Retail TouchPoints

JULY 14, 2023

Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year. Because there are a lot of mobile devices that you’ll see in other stores and they’re behind a cabinet or locked in a drawer.”

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POS Mobile Payment Services Technology 201

Retail TouchPoints

OCTOBER 4, 2023

This presents a challenge for retailers, as it’s essential to keep sufficient levels of seasonal stock to avoid missing out entirely, but disregarding other changes, such as the weather, can cause profits to plummet. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

Omnichannel 252

Omnichannel Merchant Services BigCommerce Payment Services 252

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Mobile apps. By the numbers.

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Omnichannel B2C Marketing Channel 236

Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Omnichannel 255

Omnichannel eCommerce POS Operations 255

iVend

JULY 10, 2023

Ecommerce includes websites, and other electronic and mobile interactions, such as email and SMS. Omnichannel integration Omnichannel integration is the key to retail success. In other words, offering an omnichannel experience. So for retailers, the rewards and incentives for omnichannel are crystal clear.

Omnichannel 94

Omnichannel POS Magento Shopify 94

iVend

JULY 10, 2023

Ecommerce includes websites, and other electronic and mobile interactions, such as email and SMS. Omnichannel integration Omnichannel integration is the key to retail success. In other words, offering an omnichannel experience. So for retailers, the rewards and incentives for omnichannel are crystal clear.

Omnichannel 98

Omnichannel eCommerce POS Magento 98

Fabric

AUGUST 15, 2023

Additionally, there’s one potent omnichannel fulfillment approach that retailers are rapidly adopting as well: buy online, pickup in-store. In this guide, we’ve compiled all you need to know about BOPIS for omnichannel retailers. Lindsay Mikos is the senior director, retail omnichannel at Walgreens. It grew to $73.16

Omnichannel 130

Omnichannel Payment Services Shipping Costs Fulfillment 130

Optimizely

JULY 5, 2018

If this other option, then that other option. Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. The many branches only apply to emails, leaving out your paid ads, push notifications, and other interconnected marketing channels in the process.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. Do they want suggestions of other products of interest based on their purchases? And how do they do that?

Omnichannel 147

Omnichannel Multi-channel Payment Services Outdoor 147

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197

POS Payment Services Mobile Payments 197

Fabric

SEPTEMBER 5, 2023

Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. Curbside pickup is an omnichannel fulfillment strategy in which consumers place an order online and then drive to a physical store to pick it up.

Fulfillment 130

Fulfillment Omnichannel Merchant Services eCommerce 130

Fabric

JULY 13, 2023

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

Omnichannel 100

Omnichannel Fulfillment Payment Services Shipping Costs 100

Optimizely

APRIL 3, 2017

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.) Take away: Drive omnichannel engagement within your app.

Mobile 186

Mobile Customer Omnichannel Social Media 186

iVend

APRIL 20, 2023

In this article, we explore how mobile POS ‘untethers’ the point of sale, allowing it to go out into the store, and even beyond the four walls. iVend Mobile POS iVend helps retailers to reap the benefits of mobile POS. Learn how our mobile POS transforms the checkout process. But it doesn’t have to be this way.

POS 98

POS Mobile Point of Sale Payment Services 98

Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Here’s how to create a seamless B2C omnichannel communication strategy for your brand.

B2C 225

B2C Omnichannel Multi-channel Channel 225

RTP blog

OCTOBER 7, 2019

We see smart retailers playing to their strengths and investing in creating the sorts of omnichannel shopper experiences that pure play e-Commerce giants can’t. Mobile Isn’t Optional In just two years, mobile will make up 75% of all e-Commerce globally. It’s time for others to follow. Coresight Research, April 2019.

Omnichannel 150

Omnichannel eCommerce Toys Retail 150

GetElastic

JULY 22, 2022

Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. Do they want suggestions of other products of interest based on their purchases? And how do they do that?

Omnichannel 148

Omnichannel Outdoor Multi-channel Toys 148

iVend

APRIL 17, 2023

iVend for Magento ChatGPT is used by retailers to enhance their omnichannel strategy. So how does chatGPT play a role in omnichannel retail POS? Omnichannel retail is the bringing together of multiple online and offline channels in a customer-centric approach that delivers the best possible shopping experience.

POS 98

POS Omnichannel Retail Social Media 98

ROI Revolution

MAY 6, 2021

Of course mobile, social and physical commerce aren’t too far behind on the priority list. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver.

Omnichannel 135

Omnichannel Merchant Services Social Media Payment Services 135

Wiser

SEPTEMBER 28, 2017

To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities.

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Follow these strategies carefully, and you’ll find that omnichannel ecommerce marketing is well within reach.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

MARCH 10, 2023

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. This is where integration with other aspects of the business can come into play, such as using loyalty information to autofill relevant fields.

Payment Services 147

Payment Services Mobile Retail eCommerce 147

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. Programmatic platforms have made embracing “other” omnichannel solutions, including digital audio, very easy for RMNs and self-serve buyers.

Retail 277

Retail Omnichannel Channel Mobile 277

Retail TouchPoints

MAY 20, 2024

Ulta Beauty Category: Digital Innovation EE Studio & YourStudio Coach & ZERO10 Tractor Supply Company Bob’s Discount Furniture Category: Last Mile & Fulfillment Experience True Classic Home Chef Category: Marketing Campaigns for the Complete Shopper Journey Bob Evans Farms & InMarket Hot Topic Category: Mobile & Social Optimization (..)

Customer Retention 275

Customer Retention Fulfillment Mobile Customer Experience 275

Kibo

SEPTEMBER 14, 2020

Although a top priority for the past few years, many businesses are still struggling with how to craft and implement a successful omnichannel strategy. A phased approach to omnichannel personalization empowers retailers to make significant strides toward omnichannel success, while they are sorting out infrastructure requirements.

Omnichannel 62

Omnichannel Recommendation Mobile POS 62

Retail TouchPoints

SEPTEMBER 20, 2022

A great many of these brands are digitally native and may not have experience buying into other channels. Apple’s ad policy changes are already impacting spend on social media and mobile. In this regard, agencies with channel expertise in direct mail or TV can help with support, from creative to audience to measurement.

Omnichannel 253

Omnichannel Marketing Social Media Channel 253

Retail TouchPoints

FEBRUARY 6, 2023

Frictionless Omnichannel “Omnichannel” as a goal is nothing new; retailers have been pursuing this objective for well over a decade. Omnichannel” as a reality has proven more elusive. In fact, just 11% of the executives surveyed said they are actually delivering a frictionless omnichannel experience today.

Payment Services 246

Payment Services POS Omnichannel Retail 246

Retail TouchPoints

NOVEMBER 23, 2023

France recently announced it would dedicate $216 million to helping Bordeaux winemakers destroy their excess inventory , even helping them to tear up vineyards and plant other crops. In the omnichannel context, inventory is spread out across multiple distribution channels that usually include digital and brick-and-mortar points of sale.

Technology 210

Technology Omnichannel Retail Point of Sale 210