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April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline

ROI Revolution

This policy was a huge burden for many sellers, especially those who only sold on Amazon. Desktop Traffic Up, Mobile Down. Mobile search traffic has been down an average of 24% since February. . Mobile traffic tends to be cheaper for PPC advertisers, so that may cause advertising costs to increase in coming weeks.

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How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Kissmetrics

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. One of the fundamental concepts of PPC is setting the right overarching parameters for your ads.

PPC 199
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April 2023 SEO News Recap

ROI Revolution

Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC? Consumer privacy is the biggest concern being addressed globally – from Italy’s outright ban of ChatGPT to other European countries warning of similar action if the chatbot violates GDPR or similar privacy policies.

SEO 78
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Ecommerce Consulting

Kissmetrics

They’re able to use your customer’s natural distrust to increase sales and revenue using helpful tactics like warranties, return policies, guarantees, and promises. A great ecommerce consultant knows how to build trust with skeptical or pessimistic customers. How to Get Started With an Ecommerce Consultant. When do you need it?

eCommerce 279
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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

PPC campaigns. It’s more important than ever that a website is fast, great on mobile, and secure. Confirm it works well on mobile. Pay-per-click (PPC) advertising is one of the most popular. For the franchisor, marketing must cover the following: Brand identity. Website design. Website infrastructure. Email marketing.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Once you get the basics down, you can start with the really fun stuff like mobile retargeting — but one thing at a time. Retargeting Channels. You have all the tools you need.